Ranking Top of Mind 2025: Estas son las marcas más recordada

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Incertidumbre. Esta es la palabra clave en la que se está moviendo el mundo, en medio de la temida guerra de aranceles decretada por el presidente Donald Trump, en la que China ha respondido con una escalada comercial sin precedentes, generando tensiones en la economía y amenazando, incluso, con unas mayores posibilidades de recesión.Antes de los anuncios de la Casa Blanca, el panorama en el gasto de los hogares colombianos mantenía una tendencia de recuperación, impulsada por un mayor volumen de compra. Según un estudio de Kantar en la División Worldpanel, durante 2024, el valor de la canasta (del consumo masivo) creció un 16,1 por ciento, mientras que el volumen aumentó un 10,3 por ciento, con un incremento del 21,9 por ciento en el desembolso por compra. Así las cosas, el comportamiento de los consumidores colombianos estaba reflejando un mayor gasto en cada visita al punto de venta, eso sí, priorizando categorías y optimizando sus compras.

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Las marcas que más venden no son las más baratas, sino las que conectan emocionalmente. DDB Colombia explica por qué
El experto en marketing y CEO de DDB, Xavier Serrano, analiza cómo ha cambiado la relación entre consumidores y marcas.

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Esta es la empresa de telecomunicaciones que más recuerdan los colombianos. Lidera el ranking Top of Mind 2025
Claro se mantiene como la marca más querida por los colombianos en las categorías de telefonía celular y telecomunicaciones. John Morales, gerente de Marca e Impacto País, explica cómo la conectividad ha cambiado vidas.

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El salario no lo es todo. Conozca lo que hoy más valoran las personas a la hora de aceptar un empleo
Un estudio de WeWork reveló las preferencias que hoy se imponen en el mercado laboral

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Cultura y diversión también son salud. Conozca la gran apuesta de esta prepagada
Además de ser una de las marcas preferidas por los jóvenes, MedPlus es reconocida por una oferta integral de servicios para el bienestar.

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Sin embargo, ya los consumidores veían con algo de escepticismo lo que venía en materia de inflación, reflejado en las decisiones de la Junta Directiva del Banco de la República que en sus últimas reuniones ha decidido mantener estable la tasa de referencia en 9,5 por ciento, mientras la inflación –todavía presionada por distintos factores– duró varios meses en 5,2 anual y apenas en la más reciente medición de marzo quedó en 5,09 por ciento, aunque no hay una tendencia clara.De acuerdo con un estudio de Boston Consulting Group, una mayoría significativa de los consumidores colombianos han modificado sus hábitos de compra de alimentos, en respuesta a la inflación y a la volatilidad económica. Este cambio se refleja en una mayor preferencia por marcas más económicas, compras más planificadas y una reducción en el consumo de productos considerados no esenciales.
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Colegio Abraham Lincoln, 70 años formando ciudadanos del mundo
Fundada en 1955, la institución celebra siete décadas de servicio a la comunidad educativa de Bogotá y el país. Son 70 años de experiencias y logros que generan orgullo, gratitud y compromiso.

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Así es como esta caja de compensación teje confianza y construye esperanza desde Antioquia: ya son 4,3 millones de colombianos beneficiados
Comfama se ganó un lugar privilegiado entre los colombianos gracias a las iniciativas que lidera.

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Negocios y marcas con propósito: el caso de éxito de Alquería
Es una de las marcas más queridas del país y también una empresa comprometida con ser mejor para el mundo. Esta es su estrategia.

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Un siglo de historia en América Latina: así logró Banco GNB Sudameris construir uno de los conglomerados financieros más sólidos de la región
Desde sus orígenes como Banco Italiano, ha sido parte activa del entramado financiero de Colombia, con una visión regional y enfocado en la sostenibilidad.

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Las marcas se están enfrentando a este tsunami, en un proceso de ajuste. Por ejemplo, en el sector de aerolíneas, desaparecieron, por graves problemas financieros, las dos más fuertes de bajo costo (Viva y Ultra Air).A ello se suman procesos de consolidación, como la movida clave de principios de este año en el sector financiero, con la incorporación de las operaciones que tiene Scotiabank en Colombia, Costa Rica y Panamá, a Davivienda, entidad que se convirtió en una multilatina de mayor alcance.Igualmente, está el acuerdo al que llegó Millicom, dueño de la marca Tigo, con Telefónica para quedarse con la operación de Movistar en el país. Telefónica está asociada con el Estado en Colombia Telecomunicaciones y le vendió el 60 por ciento que está en sus manos a Millicom, firma que aspira a que el Gobierno le venda el 40 por ciento restante. Por otro lado, Millicom, que comparte la propiedad de Tigo con EPM, también pretende adquirir el 50 por ciento que aún no controla de dicha sociedad.
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display: -ms-flexbox;
display: -webkit-flex;
display: flex;
-webkit-flex-align: center;
-ms-flex-align: center;
-webkit-align-items: center;
align-items: center;
justify-content: center;
flex-direction: row;
text-align: center;
max-width: 900px;
margin: 0 auto;
/*border:4px solid peru;*/
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .contenedor-imagen-perfil{
display: -webkit-flexbox;
display: -ms-flexbox;
display: -webkit-flex;
display: flex;
-webkit-flex-align: center;
-ms-flex-align: center;
-webkit-align-items: center;
align-items: center;
justify-content: flex-end;
flex-direction: row;
text-align: center;
/*flex: 0 0 50%;*/
flex: 0;
height: 100%;
width: auto;
margin: 0px;
padding: 0px;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-texto-foto-grilla-fuera {
position: absolute;
top: 50%;
left: inherit;
right: 0%;
-moz-transform: translateX(0%) translateY(-50%);
-webkit-transform: translateX(0%) translateY(-50%);
transform: translateX(0%) translateY(-50%);
width: 400px;
height: 400px;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-imagen-perfil{
display: -webkit-flexbox;
display: -ms-flexbox;
display: -webkit-flex;
display: flex;
-webkit-flex-align: center;
-ms-flex-align: center;
-webkit-align-items: center;
align-items: center;
justify-content: center;
flex-direction: row;
position: relative;
top: inherit;
left: inherit;
-moz-transform: none;
-webkit-transform: none;
transform: none;
width: 400px;
height: 400px;
border:1px solid rgba(0,0,0,0.2);
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-imagen-perfil .caja-imagen {
display: -webkit-flexbox;
display: -ms-flexbox;
display: -webkit-flex;
display: flex;
-webkit-flex-align: center;
-ms-flex-align: center;
-webkit-align-items: center;
align-items: center;
justify-content: center;
flex-direction: row;
position: relative;
top: inherit;
left: inherit;
-moz-transform: none;
-webkit-transform: none;
transform: none;
text-align: center;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-imagen-perfil .caja-imagen img {
position: relative;
top: inherit;
left: inherit;
-moz-transform: none;
-webkit-transform: none;
transform: none;
/*max-width: 100%;
max-height: 100%;*/
max-width: calc(100% - 40px);
max-height: calc(100% - 40px);
border:1px solid rgba(0,0,0,0.1);
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-imagen-perfil iframe {
max-width: calc(100% - 40px);
max-height: calc(100% - 40px);
}
.contenedor-imagen-perfil{
position: relative;
display: inline-block;
vertical-align: middle;
width: 33%;
margin-bottom: 5px;
padding-bottom: 33%;
/*border:5px solid cyan;*/
}
/*fade imagen perfil */
.caja-imagen-perfil {
position: absolute;
top: 50%;
left: 50%;
-moz-transform: translateX(-50%) translateY(-50%);
-webkit-transform: translateX(-50%) translateY(-50%);
transform: translateX(-50%) translateY(-50%);
width: 100%;
height: 100%;
z-index: 0;
}
.caja-imagen-perfil .caja-imagen {
position: absolute;
top: 50%;
left: 50%;
-moz-transform: translateX(-50%) translateY(-50%);
-webkit-transform: translateX(-50%) translateY(-50%);
transform: translateX(-50%) translateY(-50%);
width: 100%;
height: 100%;
overflow: hidden;
}
.caja-imagen-perfil .caja-imagen img {
position: absolute;
top: 50%;
left: 50%;
-moz-transform: translateX(-50%) translateY(-50%);
-webkit-transform: translateX(-50%) translateY(-50%);
transform: translateX(-50%) translateY(-50%);
max-width: calc(100% - 20px);
max-height: calc(100% - 20px);
}
.caja-imagen-perfil .fade-1:nth-of-type(1) {
animation-name: fader1;
animation-delay: 2.8s;
animation-duration: 1s;
z-index: 20;
}
.caja-imagen-perfil .fade-2:nth-of-type(1) {
animation-name: fader2;
animation-delay: 3.1s;
animation-duration: 1s;
z-index: 20;
}
.caja-imagen-perfil .fade-3:nth-of-type(1) {
animation-name: fader3;
animation-delay: 1.6s;
animation-duration: 1s;
z-index: 20;
}
.caja-imagen-perfil .fade-4:nth-of-type(1) {
animation-name: fader1;
animation-delay: 2.2s;
animation-duration: 1s;
z-index: 20;
}
.caja-imagen-perfil .fade-5:nth-of-type(1) {
animation-name: fader2;
animation-delay: 3s;
animation-duration: 1s;
z-index: 20;
}
.caja-imagen-perfil .fade-6:nth-of-type(1) {
animation-name: fader3;
animation-delay: 1.9s;
animation-duration: 1s;
z-index: 20;
}
.caja-imagen-perfil .caja-imagen:nth-of-type(2) {
z-index: 10;
}
.caja-imagen-perfil .caja-imagen:nth-of-type(n+3) {
display: none;
}
@keyframes fader1 {
from { opacity: 1.0; }
to { opacity: 0.0; }
}
@keyframes fader2 {
from { opacity: 1.0; }
to { opacity: 0.0; }
}
@keyframes fader3 {
from { opacity: 1.0; }
to { opacity: 0.0; }
}
/*texto caja perfil*/
.caja-texto-foto-grilla{
position: absolute;
bottom: 20px;
left: 20px;
width: calc(100% - 40px);
z-index: 2;
}
.caja-texto-foto-grilla a {
position: absolute;
top:0px;
left:0px;
width: 100%;
height: 100%;
z-index: 2;
/*background-color: pink;*/
}
.caja-texto-foto-grilla-fuera{
position: absolute;
top: 50%;
left: 50%;
-moz-transform: translateX(-50%) translateY(-50%);
-webkit-transform: translateX(-50%) translateY(-50%);
transform: translateX(-50%) translateY(-50%);
display: -webkit-flexbox;
display: -ms-flexbox;
display: -webkit-flex;
display: flex;
-webkit-flex-align: flex-start;
-ms-flex-align: flex-start;
-webkit-align-items: flex-start;
align-items: flex-start;
justify-content: flex-end;
flex-direction: column;
width: 100%;
height: 100%;
z-index: 2;
}
.caja-texto-foto-grilla-fuera > div {
max-width: calc(100% - 0px);
margin: 0px 0px 40px 40px;
padding: 0px 40px 0px 0px;
}
.caja-texto-foto-grilla > div h4 {
font-family: 'SemanaSerif-ExtraBold';
font-size: 1.3rem;
line-height: 1.7rem;
text-align: left;
color: rgba(255,255,255,1.00);
text-shadow: 2px 2px 10px rgba(0, 0, 0, 1);
margin-bottom: 10px;
padding-left: 0px;
}
.caja-texto-foto-grilla > div h5 {
font-family: 'SemanaSans-ExtraBold';
font-size: 0.75rem;
line-height: 0.95rem;
letter-spacing: 1px;
text-transform: uppercase;
text-align: left;
padding-left: 0px;
color: rgba(255,255,255,1.00);
margin-bottom: 5px;
text-shadow: 2px 2px 10px rgba(0, 0, 0, 1);
}
.caja-comilla-cita {
display: -webkit-flexbox;
display: -ms-flexbox;
display: -webkit-flex;
display: flex;
-webkit-flex-align: center;
-ms-flex-align: center;
-webkit-align-items: center;
align-items: center;
justify-content: flex-start;
flex-direction: row;
position: relative;
width: 100%;
width: 155px;
height: 40px;
margin-top: 10px;
image-rendering: -webkit-optimize-contrast;
cursor: pointer;
z-index: 1;
}
.caja-comilla-cita a {
position: absolute;
width: 100%;
height: 100%;
z-index: 2;
}
.caja-comilla-cita p {
flex: 1;
font-family: 'SemanaSans-Black';
font-size: 0.65rem;
line-height: 0.9rem;
letter-spacing: 1px;
text-transform: uppercase;
text-align: left;
color: rgba(255,255,255,1.00);
text-shadow: 2px 2px 10px rgba(0, 0, 0, 1);
margin-bottom: 0px;
margin-left: 10px;
}
.caja-informacion-perfil .caja-comilla-cita p {
flex: 1;
font-family: 'SemanaSans-Black';
font-size: 0.65rem;
line-height: 0.9rem;
letter-spacing: 1px;
text-transform: uppercase;
text-align: left;
color:rgba(0,0,0,1.00);
text-shadow: none;
margin-bottom: 0px;
margin-left: 10px;
}
.caja-comilla-cita img {
width: 40px !important;
height: 40px !important;
}
.boton-modal{
display: -webkit-flexbox;
display: -ms-flexbox;
display: -webkit-flex;
display: flex;
-webkit-flex-align: center;
-ms-flex-align: center;
-webkit-align-items: center;
align-items: center;
justify-content: flex-start;
flex-direction: row;
position: absolute;
width: 100%;
height: 100%;
cursor: pointer;
}
.bloque-info-cita{
position: absolute;
top: 50%;
left: 50%;
-moz-transform: translateX(-50%) translateY(-50%);
-webkit-transform: translateX(-50%) translateY(-50%);
transform: translateX(-50%) translateY(-50%);
width: calc(100% - 60px);
height: calc(100% - 60px);
background-color:rgba(0,0,0,0.5);
z-index: 1;
-moz-transition: all .6s ease-out;
-ms-transition: all .6s ease-out;
-o-transition: all .6s ease-out;
transition: all .6s ease-out;
/*visibility: hidden;*/
opacity: 0.3;
}
/************/
.bloque-info-cita-activo{
/*display: block;*/
opacity: 1;
visibility: visible;
-moz-transition: all .6s ease-out;
-ms-transition: all .6s ease-out;
-o-transition: all .6s ease-out;
transition: all .6s ease-out;
}
.bloque-opacidad-modal{
position: absolute;
width: 100%;
height: 100%;
background-color:rgba(0,0,0,0.4);
z-index: 1;
}
.bloque-info-cita img{
position: absolute;
top: 0px;
left: 0px;
max-width: 100%;
max-height: 100%;
z-index: 0;
}
.bloque-info-cita .caja-texto-foto-grilla h4 {
margin-bottom: 10px;
}
.bloque-info-cita .caja-comilla-cita {
width: 40px;
height: 40px;
background-color: rgba(233,27,30, 1);
}
.caja-foto-full-rostro{
position: absolute;
top: 50%;
left: 50%;
-moz-transform: translateX(-50%) translateY(-50%);
-webkit-transform: translateX(-50%) translateY(-50%);
transform: translateX(-50%) translateY(-50%);
width: calc(100% - 20px);
height: calc(100% - 20px);
z-index: 2;
border:2px solid rgba(255,255,255,1.00);
opacity: 0;
}
.caja-texto-foto-grilla p {
font-size: 0.7rem;
line-height: 0.9rem;
letter-spacing: 0;
text-transform: none;
text-align: left;
color: rgba(255,255,255,1.00);
}
.caja-texto-foto-grilla h4 {
font-family: 'SemanaSerif-ExtraBold';
font-size: 1.3rem;
line-height: 1.5rem;
text-align: left;
padding-left: 0px;
color: rgba(255,255,255,1.00);
}
.caja-texto-foto-grilla h5 {
font-family: 'SemanaSans-ExtraBold';
font-size: 0.75rem;
line-height: 0.95rem;
letter-spacing: 1px;
text-transform: uppercase;
text-align: left;
padding-left: 0px;
color: rgba(255,255,255,1.00);
}
.caja-comilla-cita p{
flex: 1;
font-family: 'SemanaSans-Black';
font-size: 0.65rem;
letter-spacing: 1px;
text-transform: uppercase;
margin-bottom: 0px;
margin-left: 10px;
color: rgba(255,255,255,1.00);
}
.contenedor-informacion-perfil{
display: -webkit-flexbox;
display: -ms-flexbox;
display: -webkit-flex;
display: flex;
-webkit-flex-align: center;
-ms-flex-align: center;
-webkit-align-items: center;
align-items: center;
justify-content: flex-start;
/*flex: 0 0 50%;*/
flex: 1;
height: 100%;
padding: 0px;
/*border: 5px solid magenta;*/
}
.caja-informacion-perfil{
/*width: 50%;*/
width: 100% !important;
max-height: calc(100% - 120px);
overflow-y: auto;
padding: 30px 60px 20px 20px;
border-top:1px dashed rgba(0,0,0,0.2);
border-right:1px dashed rgba(0,0,0,0.2);
border-bottom:1px dashed rgba(0,0,0,0.2);
background-color: rgba(255,255,255,1.00);
background-image: url(https://multimedia.semana.com/2022/11_noviembre/recursos/EGQRSK4NTVDKVA…);
background-repeat: repeat;
background-position: center;
background-size: auto;
/*border:3px solid peru;*/
}
.caja-informacion-perfil h5{
font-family: 'SemanaSerif-ExtraBold';
font-size: 1.3rem;
line-height: 1.7rem;
text-align: left;
color:rgba(255,255,255,1.00);
margin-top: 30px;
margin-bottom: 10px;
padding-left: 0px;
}
.caja-informacion-perfil h5:first-of-type{
margin-top: 0px;
}
.caja-informacion-perfil h5:last-of-type{
margin-bottom: 0px;
}
.caja-informacion-perfil h3{
font-family: 'SemanaSans-ExtraBold' !important;
font-size: 1.5rem !important;
line-height: 1.9rem !important;
text-align: left;
/*text-transform: uppercase;*/
color:rgba(0,0,0,0.7) !important;
margin-bottom: 20px !important;
}
.caja-informacion-perfil h4{
font-family: 'SemanaSans-Light' !important;
font-size: 1.rem !important;
line-height: 1.2rem !important;
text-align: left;
text-transform: uppercase;
color:rgba(0,0,0,0.9) !important;
margin-bottom: 10px !important;
}
.caja-informacion-perfil p{
font-family: 'SemanaSerif-Bold';
font-size: 1.1rem;
line-height: 1.5rem;
text-align: left;
color:rgba(0,0,0,1.00);
margin-bottom: 0px;
}
.caja-informacion-perfil h5 span{
background-color: rgba(233, 27, 30, 1);
padding: 3px 7px 5px 7px
}
.caja-informacion-perfil ul{
list-style-type: square;
margin-bottom: 15px;
padding-left: 17px;
}
.caja-informacion-perfil ul:last-of-type{
margin-bottom: 0px;
}
.caja-informacion-perfil ul li{
margin-bottom: 20px;
}
.caja-informacion-perfil ul li:last-of-type{
margin-bottom: 0px;
}
.caja-informacion-perfil ul li h6{
font-family: 'SemanaSans-ExtraBold';
font-size: 0.85rem;
line-height: 0.85rem;
letter-spacing: 1px;
text-transform: uppercase;
text-align: left;
padding-left: 0px;
color:rgba(0,0,0,0.8);
margin-bottom: 5px;
}
.caja-informacion-perfil ul li p{
font-family: 'SemanaSans-Medium';
font-size: 1rem;
line-height: 1.35rem;
/*letter-spacing: 1px;*/
/*text-transform: uppercase;*/
text-align: left;
padding-left: 0px;
color:rgba(0,0,0,1.00);
margin-bottom: 5px;
}

.contenedor-contenido-links-relacionado{
text-align: center;
}
.contenedor-contenido-links-relacionado .contenedor-imagen-perfil {
width: 24%;
padding-bottom: 24%;
/*border:5px solid blue;*/
}
.contenedor-contenido-links-relacionado .caja-imagen-perfil {
width: calc(100% - 10px);
height: calc(100% - 10px);
}
.contenedor-contenido-links-relacionado .caja-imagen-perfil .caja-imagen img {
width: auto;
height: calc(100% + 10px);
max-width: none;
max-height: none;
}
.contenedor-contenido-links-relacionado .bloque-info-cita {
width: calc(100% - 30px);
height: calc(100% - 30px);
background-color: rgba(0,0,0,1);
opacity: 0.35;
}

.contenedor-logos{
display: -webkit-flexbox;
display: -ms-flexbox;
display: -webkit-flex;
display: flex;
-webkit-flex-align: center;
-ms-flex-align: center;
-webkit-align-items: center;
align-items: center;
justify-content: center;
flex-direction: column;
flex-wrap: wrap;
width: 100%;
max-width: 1366px;
margin: 0 auto;
margin-bottom: 50px;
padding-top: 30px;
border-top:1px solid rgba(0,0,0,0.2);
}
.contenedor-logos > div:nth-last-child(2){
margin-bottom: 20px;
}
.contenedor-logos > div:nth-last-child(2) p{
font-family: 'SemanaSans-ExtraBold';
font-size: 0.75rem;
line-height: 0.95rem;
letter-spacing: 2px;
text-transform: uppercase;
padding-left: 0px;
color:rgba(0,0,0,0.3);
margin-bottom: 0px;
color: #989898;
}
.contenedor-logos > div:nth-last-child(1){
display: -webkit-flexbox;
display: -ms-flexbox;
display: -webkit-flex;
display: flex;
-webkit-flex-align: center;
-ms-flex-align: center;
-webkit-align-items: center;
align-items: center;
justify-content: center;
flex-direction: row;
flex-wrap: wrap;
}
.contenedor-logos > div:nth-last-child(1) div{
flex:0 0 22%;
width: 22%;
text-align: center;
margin-bottom: 40px;
}
.contenedor-logos > div:nth-last-child(1) div img{
width: auto !important;
max-width: 100%;
max-height: 100%;
}
.contenedor-logos > div:nth-last-child(1) > div:nth-last-child(8){
flex:0 0 30%;
width: 30%;
height: 25px;
}
.contenedor-logos > div:nth-last-child(1) > div:nth-last-child(7){
flex:0 0 30%;
width: 30%;
height: 35px;
}
.contenedor-logos > div:nth-last-child(1) > div:nth-last-child(6){
flex:0 0 30%;
width: 30%;
height: 30px;
}
.contenedor-logos > div:nth-last-child(1) > div:nth-last-child(5){
flex:0 0 18%;
width: 18%;
height: 70px;
}
.contenedor-logos > div:nth-last-child(1) > div:nth-last-child(4){
flex:0 0 18%;
width: 18%;
height: 70px;
}
.contenedor-logos > div:nth-last-child(1) > div:nth-last-child(3){
flex:0 0 18%;
width: 18%;
height: 70px;
}
.contenedor-logos > div:nth-last-child(1) > div:nth-last-child(2){
flex:0 0 18%;
width: 18%;
height: 70px;
}
.contenedor-logos > div:nth-last-child(1) > div:nth-last-child(1){
flex:0 0 18%;
width: 18%;
height: 60px;
}

@media screen and (max-width:1024px){
.contenedor-contenido-links-relacionado .contenedor-imagen-perfil {
width: 33%;
padding-bottom: 33%;
}
.caja-informacion-perfil {
width: 100%;
max-height: calc(100% - 90px);
}
}
@media screen and (max-width:768px){
.contenedor-contenido-grilla {
text-align: center;
padding: 40px 10px 45px 10px;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-imagen-perfil {
/*height: auto;*/
height: inherit;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-imagen-perfil .caja-imagen img {
max-width: 100%;
max-height: 100%;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-imagen-perfil iframe {
max-width: 100%;
max-height: 300px;
}
.contenedor-imagen-perfil{
width: 47%;
padding-bottom: 47%;
/*border:1px solid cyan;*/
}
.caja-informacion-perfil {
width: 100%;
max-height: calc(100% - 70px);

border-left: 1px dashed rgba(0,0,0,0.2);
padding: 30px 30px 20px 20px;
}
.contenedor-contenido-links-relacionado .contenedor-imagen-perfil {
width: 47%;
padding-bottom: 47%;
}
}
@media screen and (max-width:767px){
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla {
display: block;
height: auto;
padding: 20px;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-texto-foto-grilla-fuera {
width: 100%;
height: 100%;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-informacion-perfil {
padding: 25px 30px 25px 30px;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .bloque-info-cita {
top: calc(50% - 2px);
width: calc(100% - 20px);
height: calc(100% - 20px);
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla .caja-imagen-perfil .caja-imagen img {
max-width: 100%;
max-height: 100%;
border:none;
}
.caja-texto-foto-grilla-fuera > div {
margin: 0px 0px 25px 25px;
}
.caja-informacion-perfil {
width: 100%;
max-height: none;
border: none;
padding: 30px 0px 20px 0px;
}
}
@media screen and (max-width:677px){
.contenedor-contenido-grilla {
padding-top: 20px;
padding-bottom: 25px;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla {
padding: 20px 20px 2px 20px;
}
.contenedor-contenido-grilla-perfil-datos .caja-contenido-grilla.caja-embed {
padding: 0px 10px 0px 10px;
}
.contenedor-imagen-perfil{
width: 100%;
padding-bottom: 100%;
}
.contenedor-logos > div:nth-last-child(1) div {
margin-bottom: 15px;
}
.contenedor-logos > div:nth-last-child(1) > div:nth-last-child(8) {
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Marcas en crecimiento: Estas son las que más avanzaron en las ciudades capitales de Colombia
En 2025, en Bogotá el mayor avance lo tuvo una marca de aseo, en Medellín empataron una financiera y una de arroz, en Barranquilla una universidad y en Cali una de relojes.

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Estas son las marcas que primero se vienen a la mente de los consumidores mayores de edad
En su elección no solo pesa el trabajo de marketing de las empresas, sino también sus esfuerzos por innovar y generar confianza.

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Top de las marcas de bebidas favoritas en Colombia: estas son las más queridas por los adultos
En gaseosa, cerveza, aguardiente y whisky los gustos de los consumidores no variaron mucho frente al año pasado.

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En agua, café y chocolate estas son las marcas de mayor recordación
En 2025, Cristal lidera en aguas embotelladas, Sello Rojo en café molido, Nescafé en cafés instantáneos, y Corona en chocolate. Innovación y confianza fortalecen su posición en diferentes regiones y segmentos.

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De la misma manera, se han dado procesos de depuración de portafolios de marcas, como el que anunció el Grupo Éxito, ahora en manos del Grupo Calleja, de Centroamérica. Se trata del proyecto de unificación de sus marcas de retail en Colombia bajo los nombres de Éxito y Carulla, decisión que conducirá a la desaparición de las marcas Surtimax y Surtimayorista.Bajo este nuevo y desafiante contexto, Dinero y YanHaas adelantaron su tradicional estudio anual de Top of Mind, que llega a su edición 25, para evaluar el comportamiento de las marcas más recordadas del país este año.Y hay varios resultados sorprendentes. Por primera vez en el estudio de adultos una marca colombiana lidera en solitario la medición general, es decir, las menciones espontáneas en las que no media ninguna categoría. Se trata de arroz Diana, que ganó 11 puntos porcentuales en la medición de este año, y llegó a 21 por ciento, el dato más alto que haya alcanzado cualquier marca, en la última década en esta parte del estudio.
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Jugos, tés, energizantes y leches líquidas: estas son las marcas predilectas de los consumidores
Hit, Hindú, Vive 100 y Colanta lideran en estas categorías.

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Marcas de productos de aseo más destacadas entre los adultos. Apuesta por la frescura y la calidad
Los consumidores suelen ser fieles a sus marcas en estas categorías. Sin embargo, cambian las preferencias por ciudades y estratos.

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Las marcas más selectas en cuatro categorías claves de consumo masivo. Así las ven los colombianos
La recordación de las marcas es clave pues es la que impulsa la decisión de compra.

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Estas son las marcas consentidas de los consumidores colombianos en alimentos y computación
Medir la notoriedad de las marcas indica qué tan presentes están en el mercado y su capacidad para convertirse en las primeras en ventas.

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En 2022, se había logrado un triple empate, con 14 por ciento, entre Coca-Cola, Colgate y Diana. En los dos años siguientes, Coca-Cola picó en punta, pero Diana nunca abandonó el podio y este año llegó al primer lugar. Se destaca, también, que entre las diez primeras marcas en la medición general, seis colombianas están ahí, cuando antes era un terreno dominado por las multinacionales.Al comparar los resultados de las más de 50 categorías medidas en adultos, Colgate alcanza la mayor recordación con el 89 por ciento, seguida de Avianca y Jet, cada una con 81 por ciento.En este estudio están categorías nuevas que no se consideraban al principio de la medición, hace ya más de dos décadas, como, por ejemplo, los neobancos, plataformas de pagos y de compras, otras como las de streaming, y medicina prepagada, que cobra especial relevancia en medio de la crisis de la salud.
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Marcas elegidas por los colombianos adultos en telecomunicaciones y en banca
Estos son los nombres preferidos a la hora de escoger un teléfono celular, un proveedor de telefonía o una entidad para ahorrar.

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Marcas populares en servicios financieros y en vehículos. Estas son las primeras que mencionan los consumidores
La medición de Top of mind ayuda a evaluar si una marca se distingue frente a sus competidores en términos de percepción y preferencia.

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Ranking de las marcas preferidas en movilidad, comercio y relojes. Así las ven los consumidores
Identificar los nombres marcarios preferidos proporciona datos para ajustar campañas publicitarias, fortalecer la presencia de las empresas y mejorar su posicionamiento.

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Esta es la primera opción de los adultos colombianos al elegir marcas de comida, educación, salud y comercio
En EPS, sobre todo, el tema estuvo más reñido. En alimentos de cadena hay una marca muy favorita y en universidades sucede un caso similar. En centros comerciales, el líder perdió 3 puntos.

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Sin embargo, hay hechos que preocupan en el posicionamiento de las marcas: dentro de los diez porcentajes de mayor crecimiento, frente a los resultados del año anterior, sorprende que el ‘no recuerda’ lidere en siete de ellos.La marca que da el salto más largo, al comparar las distintas categorías y frente al estudio de 2024, es PSE, en plataformas de pago digital, que sube 13 puntos y llega al 16 por ciento.En el estudio de recordación para niños y jóvenes, en la medición general, al mencionar las marcas espontáneamente sin tener en cuenta ninguna categoría, la pelea ha sido, en los últimos años, entre tres marcas: Adidas, Nike y Coca-Cola.
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Marcas líderes en la mente a la hora de escoger electrodomésticos, cemento o servicios de correo
Esta información permite medir la efectividad de las campañas de comunicación en el reconocimiento y preferencia de las marcas.

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Top de marcas más recordadas en servicios digitales y comida para mascotas
Esta clasificación brinda perspectivas sobre cómo la marca es percibida en diferentes segmentos de consumidores por género, edad y región.

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Marcas para compras por internet, neobancos, cajas de compensación y estaciones de gasolina: colombianos dieron su escalafón
Las cifras hablan por sí solas y algunas marcas le sacan una buena diferencia a su competencia.

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Preferencias principales en marcas de dos servicios claves. Visión de los consumidores
Una marca con alto Top of Mind es vista como confiable y familiar, lo que facilita la fidelización.

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Este año, Adidas y Nike registraron un “cabeza a cabeza”, ganó la primera por un punto porcentual con 26 por ciento, el mismo porcentaje del año pasado, frente a 25 por ciento de la segunda. Coca-Cola cayó 6 puntos y quedó con 12 por ciento.Cuando se comparan los resultados de las categorías medidas en niños y jóvenes, las marcas que registran sus porcentajes más altos son: Colgate, con 84 por ciento, –al igual que en adultos–, y le siguen Jet, con 63 por ciento, y Familia, 57 por ciento.
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Niños y jóvenes: estas son sus marcas preferidas en todas las categorías de consumo
En el top 10 de la medición general, que lidera Adidas, el espacio está colonizado por marcas internacionales. La única nacional que se mete allí es Diana. Movistar es la que más crece al comparar los resultados de las diferentes categorías.

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En la selección de marcas favoritas de los menores de edad no hubo resultados inesperados
Marcas de Jugos, leche, cremas dentales, jabones de baño, champús y papel higiénico tuvieron la respectiva elección del público objetivo.

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Marcas asociadas a alimentos, computadores y redes sociales que llegan primero a la mente de los niños
Su posición en el top of mind les sirve para entender y optimizar su lugar en el mercado colombiano.

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Estas marcas tecnológicas, financieras y automotrices se ubican en la cima de la recordación infantil
Tener una marca en mente reduce el tiempo y esfuerzo para elegir un producto o servicio.

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Pero si en adultos, el mayor crecimiento lo tiene la marca de una categoría ‘nueva’, en niños y jóvenes las mayores alzas están en sectores tradicionales: Movistar, en telefonía celular; Cristal, en aguas, y Colombina, en helados.Este año, el estudio retomó, para el segmento de adultos, el análisis de las marcas que generan más confianza y que son percibidas como las más innovadoras. Colgate lidera las dos variables con 85 por ciento y 89 por ciento, en el segmento de adultos.
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Las marcas preferidas de niños y jóvenes en aerolíneas, comida rápida, supermercados y apps de domicilios
La elección tuvo preferencias muy marcadas. Avianca y Rappi son algunas de las empresas más votadas.

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Estas marcas de entretenimiento y ropa son premiadas con la mayor recordación de los niños
Las marcas con alto Top of Mind suelen estar asociadas con calidad, confiabilidad y familiaridad, lo que tranquiliza al consumidor al tomar decisiones.

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Época de cambios. Las marcas se enfrentan a grandes transformaciones económicas y sociales, que impulsan nuevos comportamientos en el consumo
Una verdadera revolución se está dando en el entorno en el que se mueven las marcas. Las empresas tendrán que ajustarse a nuevas demandas de productos y servicios, con más canales y nuevas rutinas.

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La innovación, respuesta a tiempos difíciles y turbulentos. Allí está la posibilidad de una mayor diferenciación y el cuidado de la rentabilidad
Según McKinsey, la innovación estimula el impulso de crecimiento de las empresas a través de la aceleración de los negocios que las componen.

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Estos resultados se dan en una transformación significativa en la estructura demográfica del país y en la forma en que los consumidores adquieren bienes, con menos personas por hogar, un crecimiento del comercio electrónico, mayores canales y cambios en la frecuencia de compra.

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Adultos
Jóvenes

Bienvenido

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Categoría Bebidas

La hora de la cervezaEntre todas las bebidas frías y calientes, esta vez, la cerveza Águila fue la que más puntos porcentuales ganó frente a 2024: con 7 puntos más, llegó a 33 por ciento en recordación (para una de cada tres personas fue la marca de cervezas más recordada), superando así a Poker que ocupó el segundo lugar con 26 por ciento.Aunque con 3 puntos menos, Coca-Cola sigue siendo la líder en el top of mind de todas las bebidas, alcanzó 52 por ciento, ganándole a Postobón, que ocupó el segundo lugar y a Pepsi Cola, en cuarto lugar. Entre todas las categorías de esta medición, la gran líder de las bebidas perdió el primer lugar entre las tres primeras marcas más recordadas, un puesto que venía liderando continuamente, y que en esta oportunidad lo ocupó Diana.En aguardientes, el liderazgo está muy parejo: Antioqueño y Néctar empataron con 31 por ciento, tras una pérdida de 2 puntos del primero y 2 de ganancia por el segundo. Blanco del Valle se sigue asomando. En whisky, aunque sigue ganando el ‘no recuerda’ con 34 por ciento de recordación, se destaca la evolución de Old Parr que ganó 5 puntos frente al año pasado, al llegar a 16 por ciento. Buchanan’s llegó a 21 por ciento.En aguas embotelladas, Cristal de Postobón continúa con su liderazgo con 47 por ciento, el mismo obtenido el año pasado, y Brisa, con 28 por ciento, sigue en segundo lugar, aunque con un punto menos. A la hora del café, entre los molidos, Sello Rojo sigue liderando con 32 por ciento, aunque Águila Roja no se queda atrás, con 21 por ciento, y entre los instantáneos, Nescafé sigue dejando aroma, obtuvo 44 por ciento en recordación, mientras que Colcafé alcanzó 23 por ciento.A la hora del té y del chocolate, Hindú con 27 por ciento, empieza a ganarle espacio al ‘no recuerda’ con 40 por ciento, y Corona con 4 puntos más sigue liderando con 52 por ciento. Entre los jugos, con dos puntos más Hit sigue en el primer puesto, con 49 por ciento; y en bebidas energizantes Vive 100, aunque tuvo una caída de 5 puntos frente a 2024, sobresale con 29 por ciento. Y, entre las leches líquidas, Colanta le quitó el primer lugar a Alquería, con una diferencia de un punto: 27 por ciento vs. 26 por ciento.

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position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

Base: 600

const csvUrl_g35 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g35 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g35 = window.innerWidth < 600;
const eventosGrafica_g35 = isMobile_g35 ? ['click'] : ['mousemove', 'click'];

try {
Chart.register({
id: 'crosshairLine_g35',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});
} catch (e) {}

(function () {
function isVisible_g35(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function cargarGrafica_g35() {
const el = document.querySelector('.body-graf-g35.hidden-obj');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g35, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data_g35 = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas_g35 = Object.keys(data_g35[0]).filter(c => c !== "Marcas");
const nombresMarcas_g35 = data_g35.map(row => (row["Marcas"] || "").trim());

const marcasLista_g35 = document.getElementById('marcas-lista_g35');
marcasLista_g35.innerHTML = "";

const datasets_g35 = data_g35.map((row, index) => {
const color = colores_g35[index % colores_g35.length];
const nombreMarca = nombresMarcas_g35[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g35';
marcaDiv.innerHTML = ` ${nombreMarca}`;
marcasLista_g35.appendChild(marcaDiv);

return {
label: nombreMarca,
data: columnas_g35.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const canvas_g35 = document.getElementById('grafica_g35');
const ctx_g35 = canvas_g35.getContext('2d');

new Chart(ctx_g35, {
type: 'line',
data: {
labels: columnas_g35,
datasets: datasets_g35
},
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g35,
layout: {
padding: { left: 10, right: 10, top: 20, bottom: 10 }
},
interaction: {
mode: 'index',
intersect: false,
axis: 'x'
},
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
boxPadding: 2,
boxWidth: 8,
boxHeight: 8,
callbacks: {
label: function(context) {
return context.dataset.label + ': ' + context.formattedValue + '%';
},
labelPointStyle: function(context) {
return {
pointStyle: 'rect',
rotation: 0
};
}
}
}
},
elements: {
line: { borderWidth: ctx_g35.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx_g35.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx_g35.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: function(value) { return value + '%'; }
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});

if (isMobile_g35) {
let touchStartX = 0;
let touchStartY = 0;

canvas_g35.addEventListener('touchstart', function(e) {
const touch = e.touches[0];
touchStartX = touch.clientX;
touchStartY = touch.clientY;
});

canvas_g35.addEventListener('touchend', function(e) {
const touch = e.changedTouches[0];
const dx = Math.abs(touch.clientX - touchStartX);
const dy = Math.abs(touch.clientY - touchStartY);
const maxMove = 10;

if (dx < maxMove && dy < maxMove) {
const event = new MouseEvent('click', {
clientX: touch.clientX,
clientY: touch.clientY,
bubbles: true
});
canvas_g35.dispatchEvent(event);
}
});
}
}
});
}

function checkVisibility_g35() {
const el = document.querySelector('.body-graf-g35.hidden-obj');
if (el && isVisible_g35(el)) cargarGrafica_g35();
requestAnimationFrame(checkVisibility_g35);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g35);
});
})();

.body-2gra {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-graficas {
text-align: center;
margin-bottom: 20px;
}
.botones-graficas button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #ccc;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-graficas button:hover {
background-color: #e89a3b;
}
.botones-graficas button.activo {
background-color: #ea8522;
color: #fff;
}
.grafica-contenedor {
display: none;
}
.grafica-activa {
display: block;
}
.caja-logo-dinero {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-base {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-base {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-base div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-base span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-base span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación157
Confianza157

Base

TOM600
Innovación147
Confianza147

function mostrarGrafica_gb01(id, boton) {
document.querySelectorAll('.grafica-contenedor').forEach(el => el.classList.remove('grafica-activa'));
document.getElementById(id).classList.add('grafica-activa');
document.querySelectorAll('.botones-graficas button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

(function () {
function isVisible_gb01(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function cargarGrafica_gb01() {
const contenedor = document.getElementById('container_gb01');
if (!contenedor || contenedor.dataset.rendered) return;
contenedor.classList.add('visible-obj');
contenedor.dataset.rendered = "true";

const chartOptions_gb01 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid', colors: ['#5bc2f6', '#fb6c6c', '#ff9553'] },
states: {
hover: { filter: { type: 'none' } },
active: { filter: { type: 'none' } },
normal: { filter: { type: 'none' } }
},
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};

Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result_2023_gb01) {
const data = result_2023_gb01.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptions_gb01, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-container_2023_gb01"), opciones).render();
}
});

Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-container_2025_gb01"), opciones).render();
}
});
}

function checkVisibility_gb01() {
const el = document.getElementById('container_gb01');
if (el && isVisible_gb01(el)) cargarGrafica_gb01();
requestAnimationFrame(checkVisibility_gb01);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_gb01);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Cerveza

.body-graf-g04 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g36 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g36 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g36 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g36 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g04 { padding: 0; }
canvas#grafica_g36 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g36 { gap: 10px; max-width: 300px; }
.marca-item_g36 { font-size: 11px; }
.color-circulo_g36 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

Base: 600

const csvUrl_g36 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g36 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g36 = window.innerWidth < 600;
const eventosGrafica_g36 = isMobile_g36 ? ['click'] : ['mousemove', 'click'];

try {
Chart.register({
id: 'crosshairLine_g36',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});
} catch (e) {}

(function () {
function isVisible_g36(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function cargarGrafica_g36() {
const contenedor = document.getElementById('container_g36');
if (!contenedor || contenedor.dataset.rendered) return;
contenedor.classList.add('visible-obj');
contenedor.dataset.rendered = "true";

Papa.parse(csvUrl_g36, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data_g36 = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas_g36 = Object.keys(data_g36[0]).filter(c => c !== "Marcas");
const nombresMarcas_g36 = data_g36.map(row => (row["Marcas"] || "").trim());

const marcasLista_g36 = document.getElementById('marcas-lista_g36');
marcasLista_g36.innerHTML = "";

const datasets_g36 = data_g36.map((row, index) => {
const color = colores_g36[index % colores_g36.length];
const nombreMarca = nombresMarcas_g36[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g36';
marcaDiv.innerHTML = ` ${nombreMarca}`;
marcasLista_g36.appendChild(marcaDiv);

return {
label: nombreMarca,
data: columnas_g36.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const canvas_g36 = document.getElementById('grafica_g36');
const ctx_g36 = canvas_g36.getContext('2d');

new Chart(ctx_g36, {
type: 'line',
data: {
labels: columnas_g36,
datasets: datasets_g36
},
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g36,
layout: {
padding: { left: 10, right: 10, top: 20, bottom: 10 }
},
interaction: {
mode: 'index',
intersect: false,
axis: 'x'
},
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
boxPadding: 2,
boxWidth: 8,
boxHeight: 8,
callbacks: {
label: function(context) {
return context.dataset.label + ': ' + context.formattedValue;
},
labelPointStyle: function(context) {
return {
pointStyle: 'rect',
rotation: 0
};
}
}
}
},
elements: {
line: { borderWidth: ctx_g36.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx_g36.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx_g36.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});

if (isMobile_g36) {
let touchStartX = 0;
let touchStartY = 0;

canvas_g36.addEventListener('touchstart', function(e) {
const touch = e.touches[0];
touchStartX = touch.clientX;
touchStartY = touch.clientY;
});

canvas_g36.addEventListener('touchend', function(e) {
const touch = e.changedTouches[0];
const dx = Math.abs(touch.clientX - touchStartX);
const dy = Math.abs(touch.clientY - touchStartY);
const maxMove = 10;

if (dx < maxMove && dy < maxMove) {
const event = new MouseEvent('click', {
clientX: touch.clientX,
clientY: touch.clientY,
bubbles: true
});
canvas_g36.dispatchEvent(event);
}
});
}
}
});
}

function checkVisibility_g36() {
const el = document.getElementById('container_g36');
if (el && isVisible_g36(el)) cargarGrafica_g36();
requestAnimationFrame(checkVisibility_g36);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g36);
});
})();

.body-g02 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g02 {
text-align: center;
margin-bottom: 20px;
}
.botones-g02 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #ccc;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g02 button:hover {
background-color: #e89a3b;
}
.botones-g02 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g02 {
display: none;
}
.activa-g02 {
display: block;
}
.logo-dinero-g02 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g02 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g02 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g02 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g02 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g02 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g02 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación140
Confianza140

Base

TOM600
Innovación140
Confianza140

function mostrarGraficaG02(id, boton) {
document.querySelectorAll('.contenedor-grafica-g02').forEach(el => el.classList.remove('activa-g02'));
document.getElementById(id).classList.add('activa-g02');
document.querySelectorAll('.botones-g02 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}
(function () {
function isVisible_g02(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}
function cargarGrafica_g02() {
const contenedor = document.getElementById('container_g02');
if (!contenedor || contenedor.dataset.rendered) return;
contenedor.classList.add('visible-obj');
contenedor.dataset.rendered = "true";

const chartOptionsG02 = {
chart: { type: 'bar', height: 500, animations: { enabled: true, easing: 'easeinout', speed: 300 }, toolbar: { show: false } },
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: { bar: { horizontal: false, columnWidth: '70%', endingShape: 'rounded', dataLabels: { position: 'top' } } },
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: { enabled: true, formatter: val => val + '%', offsetY: -20, style: { fontSize: window.innerWidth < 600 ? '8px' : '10px', fontWeight: '300', colors: ['#666666'] } },
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};

Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true, header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG02, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: { categories: categorias, labels: { rotate: -45, style: { colors: '#999999' } } },
yaxis: { max: 100, labels: { formatter: val => val + '%', style: { colors: '#999999' } } }
});
new ApexCharts(document.querySelector("#grafica-g02-2023"), opciones).render();
}
});
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true, header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Aguardiente

.body-graf-g04 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g37 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g37 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g37 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g37 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g04 { padding: 0; }
canvas#grafica_g37 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g37 { gap: 10px; max-width: 300px; }
.marca-item_g37 { font-size: 11px; }
.color-circulo_g37 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g37 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g37 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g37 = window.innerWidth < 600;
const eventosGrafica_g37 = isMobile_g37 ? ['click'] : ['mousemove', 'click'];

function isVisible_g37(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g37() {
const el = document.getElementById('grafica-container_g37');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g37, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data_g37 = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas_g37 = Object.keys(data_g37[0]).filter(c => c !== "Marcas");
const nombresMarcas_g37 = data_g37.map(row => (row["Marcas"] || "").trim());

const marcasLista_g37 = document.getElementById('marcas-lista_g37');
marcasLista_g37.innerHTML = "";

const datasets_g37 = data_g37.map((row, index) => {
const color = colores_g37[index % colores_g37.length];
const nombreMarca = nombresMarcas_g37[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g37';
marcaDiv.innerHTML = ` ${nombreMarca}`;
marcasLista_g37.appendChild(marcaDiv);

return {
label: nombreMarca,
data: columnas_g37.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const canvas_g37 = document.getElementById('grafica_g37');
const ctx_g37 = canvas_g37.getContext('2d');

new Chart(ctx_g37, {
type: 'line',
data: {
labels: columnas_g37,
datasets: datasets_g37
},
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g37,
layout: {
padding: { left: 10, right: 10, top: 20, bottom: 10 }
},
interaction: {
mode: 'index',
intersect: false,
axis: 'x'
},
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
boxPadding: 2,
boxWidth: 8,
boxHeight: 8,
callbacks: {
label: function(context) {
return context.dataset.label + ': ' + context.formattedValue;
},
labelPointStyle: function(context) {
return {
pointStyle: 'rect',
rotation: 0
};
}
}
}
},
elements: {
line: { borderWidth: ctx_g37.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx_g37.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx_g37.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g37() {
const el = document.getElementById('grafica-container_g37');
if (el && isVisible_g37(el)) renderGrafica_g37();
requestAnimationFrame(checkVisibility_g37);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g37);
});
})();

.body-g03 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g03 {
text-align: center;
margin-bottom: 20px;
}
.botones-g03 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g03 button:hover {
background-color: #e89a3b;
}
.botones-g03 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g03 {
display: none;
}
.activa-g03 {
display: block;
}
.logo-dinero-g03 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g03 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g03 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g03 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g03 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g03 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g03 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación141
Confianza141

Base

TOM600
Innovación155
Confianza155

function mostrarGraficaG03(id, boton) {
document.querySelectorAll('.contenedor-grafica-g03').forEach(el => el.classList.remove('activa-g03'));
document.getElementById(id).classList.add('activa-g03');

document.querySelectorAll('.botones-g03 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG03() {
const chartOptionsG03 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};

const opciones = Object.assign({}, chartOptionsG03, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g03-2023"), opciones).render();
}
});

new ApexCharts(document.querySelector("#grafica-g03-2025"), opciones).render();
}
});
}

function checkVisibilityG03() {
const el = document.querySelector('.body-g03.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG03();
}
requestAnimationFrame(checkVisibilityG03);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG03);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Whisky

.body-graf-g38 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g38 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g38 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g38 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g38 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g38 { padding: 0; }
canvas#grafica_g38 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g38 { gap: 10px; max-width: 300px; }
.marca-item_g38 { font-size: 11px; }
.color-circulo_g38 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g38 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g38 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g38 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g38 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g38 = window.innerWidth < 600;
const eventosGrafica_g38 = isMobile_g38 ? ['click'] : ['mousemove', 'click'];

function isVisible_g38(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g38() {
const el = document.querySelector('.body-graf-g38.hidden-obj_g38');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g38');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g38, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data_g38 = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas_g38 = Object.keys(data_g38[0]).filter(c => c !== "Marcas");
const nombresMarcas_g38 = data_g38.map(row => (row["Marcas"] || "").trim());

const marcasLista_g38 = document.getElementById('marcas-lista_g38');
marcasLista_g38.innerHTML = "";

const datasets_g38 = data_g38.map((row, index) => {
const color = colores_g38[index % colores_g38.length];
const nombreMarca = nombresMarcas_g38[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g38';
marcaDiv.innerHTML = ` ${nombreMarca}`;
marcasLista_g38.appendChild(marcaDiv);

return {
label: nombreMarca,
data: columnas_g38.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const canvas_g38 = document.getElementById('grafica_g38');
const ctx_g38 = canvas_g38.getContext('2d');

new Chart(ctx_g38, {
type: 'line',
data: {
labels: columnas_g38,
datasets: datasets_g38
},
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g38,
layout: {
padding: { left: 10, right: 10, top: 20, bottom: 10 }
},
interaction: {
mode: 'index',
intersect: false,
axis: 'x'
},
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
boxPadding: 2,
boxWidth: 8,
boxHeight: 8,
callbacks: {
label: function(context) {
return context.dataset.label + ': ' + context.formattedValue + '%';
},
labelPointStyle: function(context) {
return {
pointStyle: 'rect',
rotation: 0
};
}
}
}
},
elements: {
line: { borderWidth: ctx_g38.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx_g38.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx_g38.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g38() {
const el = document.querySelector('.body-graf-g38.hidden-obj_g38');
if (el && isVisible_g38(el)) renderGrafica_g38();
requestAnimationFrame(checkVisibility_g38);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g38);
});
})();

.body-g004 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g004 {
text-align: center;
margin-bottom: 20px;
}
.botones-g004 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g004 button:hover {
background-color: #e89a3b;
}
.botones-g004 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g004 {
display: none;
}
.activa-g004 {
display: block;
}
.logo-dinero-g004 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g004 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g004 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g004 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g004 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g004 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g004 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación117
Confianza117

Base

TOM600
Innovación98
Confianza98

function mostrarGraficaG004(id, boton) {
document.querySelectorAll('.contenedor-grafica-g004').forEach(el => el.classList.remove('activa-g004'));
document.getElementById(id).classList.add('activa-g004');

document.querySelectorAll('.botones-g004 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG004() {
const chartOptionsG004 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};

const opciones = Object.assign({}, chartOptionsG004, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g004-2023"), opciones).render();
}
});

new ApexCharts(document.querySelector("#grafica-g004-2025"), opciones).render();
}
});
}

function checkVisibilityG004() {
const el = document.querySelector('.body-g004.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG004();
}
requestAnimationFrame(checkVisibilityG004);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG004);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Aguas Embotelladas

.body-graf-g39 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g39 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g39 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g39 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g39 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g39 { padding: 0; }
canvas#grafica_g39 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g39 { gap: 10px; max-width: 300px; }
.marca-item_g39 { font-size: 11px; }
.color-circulo_g39 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g39 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g39 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g39 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g39 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g39 = window.innerWidth < 600;
const eventosGrafica_g39 = isMobile_g39 ? ['click'] : ['mousemove', 'click'];

function isVisible_g39(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g39() {
const el = document.querySelector('.body-graf-g39.hidden-obj_g39');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g39');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g39, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data_g39 = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas_g39 = Object.keys(data_g39[0]).filter(c => c !== "Marcas");
const nombresMarcas_g39 = data_g39.map(row => (row["Marcas"] || "").trim());

const marcasLista_g39 = document.getElementById('marcas-lista_g39');
marcasLista_g39.innerHTML = "";

const datasets_g39 = data_g39.map((row, index) => {
const color = colores_g39[index % colores_g39.length];
const nombreMarca = nombresMarcas_g39[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g39';
marcaDiv.innerHTML = ` ${nombreMarca}`;
marcasLista_g39.appendChild(marcaDiv);

return {
label: nombreMarca,
data: columnas_g39.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const canvas_g39 = document.getElementById('grafica_g39');
const ctx_g39 = canvas_g39.getContext('2d');

new Chart(ctx_g39, {
type: 'line',
data: {
labels: columnas_g39,
datasets: datasets_g39
},
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g39,
layout: {
padding: { left: 10, right: 10, top: 20, bottom: 10 }
},
interaction: {
mode: 'index',
intersect: false,
axis: 'x'
},
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
boxPadding: 2,
boxWidth: 8,
boxHeight: 8,
callbacks: {
label: context => `${context.dataset.label}: ${context.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx_g39.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx_g39.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx_g39.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g39() {
const el = document.querySelector('.body-graf-g39.hidden-obj_g39');
if (el && isVisible_g39(el)) renderGrafica_g39();
requestAnimationFrame(checkVisibility_g39);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g39);
});
})();

.body-g005 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g005 {
text-align: center;
margin-bottom: 20px;
}
.botones-g005 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g005 button:hover {
background-color: #e89a3b;
}
.botones-g005 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g005 {
display: none;
}
.activa-g005 {
display: block;
}
.logo-dinero-g005 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g005 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g005 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g005 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g005 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g005 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g005 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación150
Confianza150

Base

TOM600
Innovación146
Confianza146

function mostrarGraficaG005(id, boton) {
document.querySelectorAll('.contenedor-grafica-g005').forEach(el => el.classList.remove('activa-g005'));
document.getElementById(id).classList.add('activa-g005');

document.querySelectorAll('.botones-g005 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG005() {
const chartOptionsG005 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG005, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g005-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g005-2025"), opciones).render();
}
});
}

function checkVisibilityG005() {
const el = document.querySelector('.body-g005.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG005();
}
requestAnimationFrame(checkVisibilityG005);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG005);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Café Molido

.body-graf-g40 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g40 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g40 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g40 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g40 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g40 { padding: 0; }
canvas#grafica_g40 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g40 { gap: 10px; max-width: 300px; }
.marca-item_g40 { font-size: 11px; }
.color-circulo_g40 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g40 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g40 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g40 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g40 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g40 = window.innerWidth < 600;
const eventosGrafica_g40 = isMobile_g40 ? ['click'] : ['mousemove', 'click'];

function isVisible_g40(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g40() {
const el = document.querySelector('.body-graf-g40.hidden-obj_g40');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g40');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g40, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data_g40 = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas_g40 = Object.keys(data_g40[0]).filter(c => c !== "Marcas");
const nombresMarcas_g40 = data_g40.map(row => (row["Marcas"] || "").trim());

const marcasLista_g40 = document.getElementById('marcas-lista_g40');
marcasLista_g40.innerHTML = "";

const datasets_g40 = data_g40.map((row, index) => {
const color = colores_g40[index % colores_g40.length];
const nombreMarca = nombresMarcas_g40[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g40';
marcaDiv.innerHTML = ` ${nombreMarca}`;
marcasLista_g40.appendChild(marcaDiv);

return {
label: nombreMarca,
data: columnas_g40.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const canvas_g40 = document.getElementById('grafica_g40');
const ctx_g40 = canvas_g40.getContext('2d');

new Chart(ctx_g40, {
type: 'line',
data: {
labels: columnas_g40,
datasets: datasets_g40
},
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g40,
layout: {
padding: { left: 10, right: 10, top: 20, bottom: 10 }
},
interaction: {
mode: 'index',
intersect: false,
axis: 'x'
},
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
boxPadding: 2,
boxWidth: 8,
boxHeight: 8,
callbacks: {
label: context => `${context.dataset.label}: ${context.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx_g40.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx_g40.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx_g40.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g40() {
const el = document.querySelector('.body-graf-g40.hidden-obj_g40');
if (el && isVisible_g40(el)) renderGrafica_g40();
requestAnimationFrame(checkVisibility_g40);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g40);
});
})();

.body-g00555 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g00555 {
text-align: center;
margin-bottom: 20px;
}
.botones-g00555 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g00555 button:hover {
background-color: #e89a3b;
}
.botones-g00555 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g00555 {
display: none;
}
.activa-g00555 {
display: block;
}
.logo-dinero-g00555 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g00555 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g00555 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g00555 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g00555 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g00555 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g00555 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación139
Confianza139

Base

TOM600
Innovación136
Confianza136

function mostrarGraficaG00555(id, boton) {
document.querySelectorAll('.contenedor-grafica-g00555').forEach(el => el.classList.remove('activa-g00555'));
document.getElementById(id).classList.add('activa-g00555');

document.querySelectorAll('.botones-g00555 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG00555() {
const chartOptionsG00555 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG00555, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g00555-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g00555-2025"), opciones).render();
}
});
}

function checkVisibilityG00555() {
const el = document.querySelector('.body-g00555.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG00555();
}
requestAnimationFrame(checkVisibilityG00555);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG00555);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Café Instantáneo

.body-graf-g41 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g41 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g41 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g41 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g41 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g41 { padding: 0; }
canvas#grafica_g41 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g41 { gap: 10px; max-width: 300px; }
.marca-item_g41 { font-size: 11px; }
.color-circulo_g41 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g41 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g41 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g41 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g41 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g41 = window.innerWidth < 600;
const eventosGrafica_g41 = isMobile_g41 ? ['click'] : ['mousemove', 'click'];

function isVisible_g41(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g41() {
const el = document.querySelector('.body-graf-g41.hidden-obj_g41');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g41');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g41, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data_g41 = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas_g41 = Object.keys(data_g41[0]).filter(c => c !== "Marcas");
const nombresMarcas_g41 = data_g41.map(row => (row["Marcas"] || "").trim());

const marcasLista_g41 = document.getElementById('marcas-lista_g41');
marcasLista_g41.innerHTML = "";

const datasets_g41 = data_g41.map((row, index) => {
const color = colores_g41[index % colores_g41.length];
const nombreMarca = nombresMarcas_g41[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g41';
marcaDiv.innerHTML = ` ${nombreMarca}`;
marcasLista_g41.appendChild(marcaDiv);

return {
label: nombreMarca,
data: columnas_g41.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const canvas = document.getElementById('grafica_g41');
const ctx = canvas.getContext('2d');

new Chart(ctx, {
type: 'line',
data: {
labels: columnas_g41,
datasets: datasets_g41
},
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g41,
layout: {
padding: { left: 10, right: 10, top: 20, bottom: 10 }
},
interaction: {
mode: 'index',
intersect: false,
axis: 'x'
},
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
boxPadding: 2,
boxWidth: 8,
boxHeight: 8,
callbacks: {
label: context => `${context.dataset.label}: ${context.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g41() {
const el = document.querySelector('.body-graf-g41.hidden-obj_g41');
if (el && isVisible_g41(el)) renderGrafica_g41();
requestAnimationFrame(checkVisibility_g41);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g41);
});
})();

.body-mon011 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-mon011 {
text-align: center;
margin-bottom: 20px;
}
.botones-mon011 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-mon011 button:hover {
background-color: #e89a3b;
}
.botones-mon011 button.activo-mon011 {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-mon011 {
display: none;
}
.activa-mon011 {
display: block;
}
.logo-dinero-mon011 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-mon011 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-mon011 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-mon011 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-mon011 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-mon011 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-mon011 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom-mon011 { border: 1.5px solid #5bc2f6; }
.innovacion-mon011 { border: 1.5px solid #fb6c6c; }
.confianza-mon011 { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj-mon011 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj-mon011 {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación126
Confianza126

Base

TOM600
Innovación143
Confianza143

function mostrarGraficaMon011(id, boton) {
document.querySelectorAll('.contenedor-grafica-mon011').forEach(el => el.classList.remove('activa-mon011'));
document.getElementById(id).classList.add('activa-mon011');

document.querySelectorAll('.botones-mon011 button').forEach(btn => btn.classList.remove('activo-mon011'));
boton.classList.add('activo-mon011');
}

function cargarGraficasMon011() {
const chartOptionsMon011 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};

// CSV 2023
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsMon011, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#chart-mon011-2023"), opciones).render();
}
});

// CSV 2025
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#chart-mon011-2025"), opciones).render();
}
});
}

function checkVisibilityMon011() {
const el = document.querySelector('.body-mon011.hidden-obj-mon011');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj-mon011');
el.dataset.rendered = 'true';
cargarGraficasMon011();
}
requestAnimationFrame(checkVisibilityMon011);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityMon011);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Chocolate Caliente

.body-graf-g42 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g42 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g42 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g42 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g42 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g42 { padding: 0; }
canvas#grafica_g42 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g42 { gap: 10px; max-width: 300px; }
.marca-item_g42 { font-size: 11px; }
.color-circulo_g42 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g42 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g42 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g42 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g42 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g42 = window.innerWidth < 600;
const eventosGrafica_g42 = isMobile_g42 ? ['click'] : ['mousemove', 'click'];

function isVisible_g42(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g42() {
const el = document.querySelector('.body-graf-g42.hidden-obj_g42');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g42');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g42, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g42');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g42[index % colores_g42.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g42';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g42').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g42,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
boxPadding: 2,
boxWidth: 8,
boxHeight: 8,
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g42() {
const el = document.querySelector('.body-graf-g42.hidden-obj_g42');
if (el && isVisible_g42(el)) renderGrafica_g42();
requestAnimationFrame(checkVisibility_g42);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g42);
});
})();

.body-g008 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g008 {
text-align: center;
margin-bottom: 20px;
}
.botones-g008 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g008 button:hover {
background-color: #e89a3b;
}
.botones-g008 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g008 {
display: none;
}
.activa-g008 {
display: block;
}
.logo-dinero-g008 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g008 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g008 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g008 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g008 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g008 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g008 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación146
Confianza146

Base

TOM600
Innovación133
Confianza133

function mostrarGraficaG008(id, boton) {
document.querySelectorAll('.contenedor-grafica-g008').forEach(el => el.classList.remove('activa-g008'));
document.getElementById(id).classList.add('activa-g008');

document.querySelectorAll('.botones-g008 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG008() {
const chartOptionsG008 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG008, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g008-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g008-2025"), opciones).render();
}
});
}

function checkVisibilityG008() {
const el = document.querySelector('.body-g008.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG008();
}
requestAnimationFrame(checkVisibilityG008);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG008);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Jugos

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g43 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g43 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g43 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g43 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g43 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g43 { gap: 10px; max-width: 300px; }
.marca-item_g43 { font-size: 11px; }
.color-circulo_g43 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g43 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g43 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g43 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g43 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g43 = window.innerWidth < 600;
const eventosGrafica_g43 = isMobile_g43 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g43',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g43(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g43() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g43');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g43');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g43, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g43');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g43[index % colores_g43.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g43';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g43').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g43,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g43() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g43');
if (el && isVisible_g43(el)) renderGrafica_g43();
requestAnimationFrame(checkVisibility_g43);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g43);
});
})();

.body-g0088 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0088 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0088 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0088 button:hover {
background-color: #e89a3b;
}
.botones-g0088 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0088 {
display: none;
}
.activa-g0088 {
display: block;
}
.logo-dinero-g0088 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0088 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0088 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0088 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0088 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0088 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0088 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación143
Confianza143

Base

TOM600
Innovación139
Confianza139

function mostrarGraficaG0088(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0088').forEach(el => el.classList.remove('activa-g0088'));
document.getElementById(id).classList.add('activa-g0088');

document.querySelectorAll('.botones-g0088 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0088() {
const chartOptionsG0088 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0088, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0088-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0088-2025"), opciones).render();
}
});
}

function checkVisibilityG0088() {
const el = document.querySelector('.body-g0088.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0088();
}
requestAnimationFrame(checkVisibilityG0088);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0088);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Té

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g44 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g44 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g44 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g44 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g44 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g44 { gap: 10px; max-width: 300px; }
.marca-item_g44 { font-size: 11px; }
.color-circulo_g44 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g44 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g44 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g44 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g44 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g44 = window.innerWidth < 600;
const eventosGrafica_g44 = isMobile_g44 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g44',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g44(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g44() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g44');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g44');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g44, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g44');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g44[index % colores_g44.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g44';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g44').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g44,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g44() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g44');
if (el && isVisible_g44(el)) renderGrafica_g44();
requestAnimationFrame(checkVisibility_g44);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g44);
});
})();

.body-g009 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g009 {
text-align: center;
margin-bottom: 20px;
}
.botones-g009 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g009 button:hover {
background-color: #e89a3b;
}
.botones-g009 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g009 {
display: none;
}
.activa-g009 {
display: block;
}
.logo-dinero-g009 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g009 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g009 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g009 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g009 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g009 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g009 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación101
Confianza101

Base

TOM600
Innovación82
Confianza82

function mostrarGraficaG009(id, boton) {
document.querySelectorAll('.contenedor-grafica-g009').forEach(el => el.classList.remove('activa-g009'));
document.getElementById(id).classList.add('activa-g009');

document.querySelectorAll('.botones-g009 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG009() {
const chartOptionsG009 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG009, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g009-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g009-2025"), opciones).render();
}
});
}

function checkVisibilityG009() {
const el = document.querySelector('.body-g009.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG009();
}
requestAnimationFrame(checkVisibilityG009);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG009);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Energizantes

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g45 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g45 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g45 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g45 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g45 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g45 { gap: 10px; max-width: 300px; }
.marca-item_g45 { font-size: 11px; }
.color-circulo_g45 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g45 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g45 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g45 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g45 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g45 = window.innerWidth < 600;
const eventosGrafica_g45 = isMobile_g45 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g45',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g45(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g45() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g45');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g45');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g45, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g45');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g45[index % colores_g45.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g45';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g45').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g45,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g45() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g45');
if (el && isVisible_g45(el)) renderGrafica_g45();
requestAnimationFrame(checkVisibility_g45);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g45);
});
})();

.body-g0010 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0010 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0010 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0010 button:hover {
background-color: #e89a3b;
}
.botones-g0010 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0010 {
display: none;
}
.activa-g0010 {
display: block;
}
.logo-dinero-g0010 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0010 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0010 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0010 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0010 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0010 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0010 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación114
Confianza114

Base

TOM600
Innovación141
Confianza141

function mostrarGraficaG0010(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0010').forEach(el => el.classList.remove('activa-g0010'));
document.getElementById(id).classList.add('activa-g0010');

document.querySelectorAll('.botones-g0010 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0010() {
const chartOptionsG0010 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0010, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0010-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0010-2025"), opciones).render();
}
});
}

function checkVisibilityG0010() {
const el = document.querySelector('.body-g0010.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0010();
}
requestAnimationFrame(checkVisibilityG0010);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0010);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Leche Líquida

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g46 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g46 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g46 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g46 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g46 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g46 { gap: 10px; max-width: 300px; }
.marca-item_g46 { font-size: 11px; }
.color-circulo_g46 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g46 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g46 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g46 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-aXsN3LaaRBu7poaKR-wG…;;
const colores_g46 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g46 = window.innerWidth < 600;
const eventosGrafica_g46 = isMobile_g46 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g46',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g46(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g46() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g46');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g46');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g46, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g46');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g46[index % colores_g46.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g46';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g46').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g46,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g46() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g46');
if (el && isVisible_g46(el)) renderGrafica_g46();
requestAnimationFrame(checkVisibility_g46);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g46);
});
})();

.body-g0011 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0011 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0011 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0011 button:hover {
background-color: #e89a3b;
}
.botones-g0011 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0011 {
display: none;
}
.activa-g0011 {
display: block;
}
.logo-dinero-g0011 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0011 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0011 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0011 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0011 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0011 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0011 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación154
Confianza154

Base

TOM600
Innovación134
Confianza134

function mostrarGraficaG0011(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0011').forEach(el => el.classList.remove('activa-g0011'));
document.getElementById(id).classList.add('activa-g0011');

document.querySelectorAll('.botones-g0011 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0011() {
const chartOptionsG0011 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0011, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0011-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vRo4gvc_guUBaLKpZzj6iBT…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0011-2025"), opciones).render();
}
});
}

function checkVisibilityG0011() {
const el = document.querySelector('.body-g0011.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0011();
}
requestAnimationFrame(checkVisibilityG0011);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0011);
});

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Categoría Aseo

Rompe récordsColgate sigue rompiendo récord en su categoría, esta vez logró una recordación del 89 por ciento, con un punto más frente al año pasado, que además la posiciona como la marca con el puntaje más alto en esta medición, desde 2021, entre todas las categorías, y además, se montó al podio de las más recordadas espontáneamente, en el tercer lugar, detrás de Diana y Coca-Cola. Entre las cremas dentales, deja muy atrás a sus seguidoras Fluocardent, con 4 por ciento, y Oral B, con 2 por ciento.En jabones de baño, Palmolive sigue dejando espuma en recordación: obtuvo 33 por ciento y un punto más frente a 2024. Le sigue Protex con 24 por ciento y Dove con 13 por ciento. Siguen subiendo las espumas, esta vez en la categoría de detergentes en polvo, en donde puntea el top of mind Fab con 45 por ciento de recordación, seguida por Ariel que gana 3 puntos y alcanza 33 por ciento. Los adultos a la hora de pensar en champús tienen más en mente a Head & Shoulders (H&S) que sigue liderando con 26 por ciento, un punto menos que el año pasado. Savital, con 18 por ciento pierde 2 puntos, seguida por Pantene que obtiene 17 por ciento, con un punto menos también frente a 2024.En papel higiénico los consultados tuvieron más presente a Familia con 55 por ciento, pese a que obtuvo 6 puntos menos frente a 2024, a diferencia de Scott que gana 4 puntos con 23 por ciento, en el segundo lugar, Elite se mantiene con 3 por ciento en una brecha en donde el ‘no recuerda’ gana espacio con 7 por ciento.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Cremas Dentales

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g47 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g47 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g47 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g47 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g47 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g47 { gap: 10px; max-width: 300px; }
.marca-item_g47 { font-size: 11px; }
.color-circulo_g47 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g47 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g47 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g47 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSpp7lbGwfvYk9ZLWC9Fejn…;;
const colores_g47 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g47 = window.innerWidth < 600;
const eventosGrafica_g47 = isMobile_g47 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g47',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g47(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g47() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g47');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g47');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g47, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g47');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g47[index % colores_g47.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g47';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g47').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g47,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g47() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g47');
if (el && isVisible_g47(el)) renderGrafica_g47();
requestAnimationFrame(checkVisibility_g47);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g47);
});
})();

.body-g0012 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0012 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0012 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0012 button:hover {
background-color: #e89a3b;
}
.botones-g0012 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0012 {
display: none;
}
.activa-g0012 {
display: block;
}
.logo-dinero-g0012 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0012 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0012 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0012 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0012 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0012 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0012 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación155
Confianza155

Base

TOM600
Innovación150
Confianza150

function mostrarGraficaG0012(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0012').forEach(el => el.classList.remove('activa-g0012'));
document.getElementById(id).classList.add('activa-g0012');

document.querySelectorAll('.botones-g0012 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0012() {
const chartOptionsG0012 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTdnkHPbuhBW4fvdibciJTe…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0012, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0012-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTdnkHPbuhBW4fvdibciJTe…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0012-2025"), opciones).render();
}
});
}

function checkVisibilityG0012() {
const el = document.querySelector('.body-g0012.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0012();
}
requestAnimationFrame(checkVisibilityG0012);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0012);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Jabones de Baño

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g48 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g48 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g48 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g48 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g48 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g48 { gap: 10px; max-width: 300px; }
.marca-item_g48 { font-size: 11px; }
.color-circulo_g48 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g48 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g48 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g48 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSpp7lbGwfvYk9ZLWC9Fejn…;;
const colores_g48 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g48 = window.innerWidth < 600;
const eventosGrafica_g48 = isMobile_g48 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g48',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g48(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g48() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g48');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g48');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g48, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g48');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g48[index % colores_g48.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g48';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g48').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g48,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g48() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g48');
if (el && isVisible_g48(el)) renderGrafica_g48();
requestAnimationFrame(checkVisibility_g48);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g48);
});
})();

.body-g0013 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0013 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0013 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0013 button:hover {
background-color: #e89a3b;
}
.botones-g0013 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0013 {
display: none;
}
.activa-g0013 {
display: block;
}
.logo-dinero-g0013 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0013 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0013 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0013 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0013 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0013 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0013 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación136
Confianza136

Base

TOM600
Innovación137
Confianza137

function mostrarGraficaG0013(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0013').forEach(el => el.classList.remove('activa-g0013'));
document.getElementById(id).classList.add('activa-g0013');

document.querySelectorAll('.botones-g0013 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0013() {
const chartOptionsG0013 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTdnkHPbuhBW4fvdibciJTe…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0013, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0013-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTdnkHPbuhBW4fvdibciJTe…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0013-2025"), opciones).render();
}
});
}

function checkVisibilityG0013() {
const el = document.querySelector('.body-g0013.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0013();
}
requestAnimationFrame(checkVisibilityG0013);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0013);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Detergentes en Polvo

.body-graf-g499 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g499 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g499 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g499 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g499 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g499 { padding: 0; }
canvas#grafica_g499 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g499 { gap: 10px; max-width: 300px; }
.marca-item_g499 { font-size: 11px; }
.color-circulo_g499 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g499 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g499 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g499 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSpp7lbGwfvYk9ZLWC9Fejn…;;
const colores_g499 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g499 = window.innerWidth < 600;
const eventosGrafica_g499 = isMobile_g499 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g499',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g499(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g499() {
const el = document.querySelector('.body-graf-g499.hidden-obj_g499');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g499');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g499, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g499');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g499[index % colores_g499.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g499';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g499').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g499,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g499() {
const el = document.querySelector('.body-graf-g499.hidden-obj_g499');
if (el && isVisible_g499(el)) renderGrafica_g499();
requestAnimationFrame(checkVisibility_g499);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g499);
});
})();

.body-g0014 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0014 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0014 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0014 button:hover {
background-color: #e89a3b;
}
.botones-g0014 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0014 {
display: none;
}
.activa-g0014 {
display: block;
}
.logo-dinero-g0014 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0014 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0014 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0014 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0014 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0014 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0014 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación132
Confianza132

Base

TOM600
Innovación154
Confianza154

function mostrarGraficaG0014(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0014').forEach(el => el.classList.remove('activa-g0014'));
document.getElementById(id).classList.add('activa-g0014');

document.querySelectorAll('.botones-g0014 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0014() {
const chartOptionsG0014 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTdnkHPbuhBW4fvdibciJTe…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0014, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0014-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTdnkHPbuhBW4fvdibciJTe…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0014-2025"), opciones).render();
}
});
}

function checkVisibilityG0014() {
const el = document.querySelector('.body-g0014.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0014();
}
requestAnimationFrame(checkVisibilityG0014);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0014);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Shampoo para el Cabello

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g50 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g50 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g50 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g50 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g50 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g50 { gap: 10px; max-width: 300px; }
.marca-item_g50 { font-size: 11px; }
.color-circulo_g50 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g50 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g50 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g50 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSpp7lbGwfvYk9ZLWC9Fejn…;;
const colores_g50 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g50 = window.innerWidth < 600;
const eventosGrafica_g50 = isMobile_g50 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g50',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g50(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g50() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g50');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g50');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g50, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g50');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g50[index % colores_g50.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g50';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g50').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g50,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g50() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g50');
if (el && isVisible_g50(el)) renderGrafica_g50();
requestAnimationFrame(checkVisibility_g50);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g50);
});
})();

.body-g0015 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0015 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0015 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0015 button:hover {
background-color: #e89a3b;
}
.botones-g0015 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0015 {
display: none;
}
.activa-g0015 {
display: block;
}
.logo-dinero-g0015 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0015 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0015 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0015 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0015 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0015 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0015 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación146
Confianza146

Base

TOM600
Innovación135
Confianza135

function mostrarGraficaG0015(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0015').forEach(el => el.classList.remove('activa-g0015'));
document.getElementById(id).classList.add('activa-g0015');

document.querySelectorAll('.botones-g0015 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0015() {
const chartOptionsG0015 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTdnkHPbuhBW4fvdibciJTe…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0015, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0015-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTdnkHPbuhBW4fvdibciJTe…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0015-2025"), opciones).render();
}
});
}

function checkVisibilityG0015() {
const el = document.querySelector('.body-g0015.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0015();
}
requestAnimationFrame(checkVisibilityG0015);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0015);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Papel Higiénico

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g51 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g51 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g51 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g51 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g51 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g51 { gap: 10px; max-width: 300px; }
.marca-item_g51 { font-size: 11px; }
.color-circulo_g51 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g51 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g51 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g51 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSpp7lbGwfvYk9ZLWC9Fejn…;;
const colores_g51 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g51 = window.innerWidth < 600;
const eventosGrafica_g51 = isMobile_g51 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g51',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g51(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g51() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g51');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g51');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g51, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g51');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g51[index % colores_g51.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g51';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g51').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g51,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g51() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g51');
if (el && isVisible_g51(el)) renderGrafica_g51();
requestAnimationFrame(checkVisibility_g51);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g51);
});
})();

.body-g0016 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0016 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0016 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0016 button:hover {
background-color: #e89a3b;
}
.botones-g0016 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0016 {
display: none;
}
.activa-g0016 {
display: block;
}
.logo-dinero-g0016 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0016 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0016 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0016 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0016 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0016 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0016 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación144
Confianza144

Base

TOM600
Innovación144
Confianza144

function mostrarGraficaG0016(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0016').forEach(el => el.classList.remove('activa-g0016'));
document.getElementById(id).classList.add('activa-g0016');

document.querySelectorAll('.botones-g0016 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0016() {
const chartOptionsG0016 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTdnkHPbuhBW4fvdibciJTe…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0016, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0016-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTdnkHPbuhBW4fvdibciJTe…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0016-2025"), opciones).render();
}
});
}

function checkVisibilityG0016() {
const el = document.querySelector('.body-g0016.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0016();
}
requestAnimationFrame(checkVisibilityG0016);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0016);
});

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Otras Categorías de Consumo Masivo

Dulce recuerdoEn la categoría de chocolatinas, Jet sigue volando, y aunque solo subió un punto frente al año pasado al alcanzar 81 por ciento, esta puntuación la ubica entre las tres más altas de toda la medición al comparar los resultados en las diferentes categorías, de este año, después de Colgate (89 por ciento) y al lado de Avianca (81 por ciento). Entre las margarinas es La Fina, la inolvidable, al alcanzar 37 por ciento, Rama gana 3 puntos y alcanza 17 por ciento, y Campi logra dos puntos más y llega a 8 por ciento.Que le pongan salsa…y en esta categoría Fruco es la reina del top of mind con 75 por ciento de recordación, seguida por Bary, con 7 por ciento y San Jorge con 3 por ciento. En arroces Diana logró este año, el primer puesto entre las diez marcas más recordadas espontáneamente, en la que no media ninguna categoría, desplazando a Coca-Cola que venía liderando en toda la medición. Además, fue número uno en la categoría de arroz, con 53 por ciento, seguida por Roa, con 24 por ciento, y Flor Huila, con 11 por ciento.En pastas, Doria es la que sigue dando de qué pensar, logró 52 por ciento en recordación, seguida por La Muñeca, con 32 por ciento. A la hora de merendar, es Saltin Noel la más recordada con 26 por ciento, seguida por Ducales con 17 por ciento.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Margarinas

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g52 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g52 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g52 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g52 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g52 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g52 { gap: 10px; max-width: 300px; }
.marca-item_g52 { font-size: 11px; }
.color-circulo_g52 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g52 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g52 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g52 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSiE8a7VSdeUHxJorqDanwu…;;
const colores_g52 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g52 = window.innerWidth < 600;
const eventosGrafica_g52 = isMobile_g52 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g52',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g52(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g52() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g52');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g52');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g52, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g52');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g52[index % colores_g52.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g52';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g52').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g52,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g52() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g52');
if (el && isVisible_g52(el)) renderGrafica_g52();
requestAnimationFrame(checkVisibility_g52);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g52);
});
})();

.body-g0017 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0017 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0017 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0017 button:hover {
background-color: #e89a3b;
}
.botones-g0017 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0017 {
display: none;
}
.activa-g0017 {
display: block;
}
.logo-dinero-g0017 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0017 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0017 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0017 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0017 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0017 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0017 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación104
Confianza104

Base

TOM600
Innovación109
Confianza109

function mostrarGraficaG0017(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0017').forEach(el => el.classList.remove('activa-g0017'));
document.getElementById(id).classList.add('activa-g0017');

document.querySelectorAll('.botones-g0017 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0017() {
const chartOptionsG0017 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0017, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0017-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0017-2025"), opciones).render();
}
});
}

function checkVisibilityG0017() {
const el = document.querySelector('.body-g0017.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0017();
}
requestAnimationFrame(checkVisibilityG0017);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0017);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Salsas de Tomate

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g53 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g53 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g53 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g53 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g53 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g53 { gap: 10px; max-width: 300px; }
.marca-item_g53 { font-size: 11px; }
.color-circulo_g53 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g53 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g53 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g53 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSiE8a7VSdeUHxJorqDanwu…;;
const colores_g53 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g53 = window.innerWidth < 600;
const eventosGrafica_g53 = isMobile_g53 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g53',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g53(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g53() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g53');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g53');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g53, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g53');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g53[index % colores_g53.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g53';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g53').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g53,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g53() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g53');
if (el && isVisible_g53(el)) renderGrafica_g53();
requestAnimationFrame(checkVisibility_g53);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g53);
});
})();

.body-g0018 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0018 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0018 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0018 button:hover {
background-color: #e89a3b;
}
.botones-g0018 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0018 {
display: none;
}
.activa-g0018 {
display: block;
}
.logo-dinero-g0018 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0018 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0018 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0018 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0018 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0018 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0018 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación138
Confianza138

Base

TOM600
Innovación159
Confianza159

function mostrarGraficaG0018(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0018').forEach(el => el.classList.remove('activa-g0018'));
document.getElementById(id).classList.add('activa-g0018');

document.querySelectorAll('.botones-g0018 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0018() {
const chartOptionsG0018 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0018, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0018-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0018-2025"), opciones).render();
}
});
}

function checkVisibilityG0018() {
const el = document.querySelector('.body-g0018.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0018();
}
requestAnimationFrame(checkVisibilityG0018);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0018);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Chocolatinas

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g54 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g54 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g54 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g54 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g54 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g54 { gap: 10px; max-width: 300px; }
.marca-item_g54 { font-size: 11px; }
.color-circulo_g54 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g54 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g54 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g54 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSiE8a7VSdeUHxJorqDanwu…;;
const colores_g54 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g54 = window.innerWidth < 600;
const eventosGrafica_g54 = isMobile_g54 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g54',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g54(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g54() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g54');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g54');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g54, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g54');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g54[index % colores_g54.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g54';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g54').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g54,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g54() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g54');
if (el && isVisible_g54(el)) renderGrafica_g54();
requestAnimationFrame(checkVisibility_g54);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g54);
});
})();

.body-g0019 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0019 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0019 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0019 button:hover {
background-color: #e89a3b;
}
.botones-g0019 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0019 {
display: none;
}
.activa-g0019 {
display: block;
}
.logo-dinero-g0019 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0019 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0019 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0019 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0019 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0019 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0019 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación150
Confianza150

Base

TOM600
Innovación136
Confianza136

function mostrarGraficaG0019(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0019').forEach(el => el.classList.remove('activa-g0019'));
document.getElementById(id).classList.add('activa-g0019');

document.querySelectorAll('.botones-g0019 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0019() {
const chartOptionsG0019 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0019, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0019-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0019-2025"), opciones).render();
}
});
}

function checkVisibilityG0019() {
const el = document.querySelector('.body-g0019.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0019();
}
requestAnimationFrame(checkVisibilityG0019);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0019);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Arroz

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g55 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g55 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g55 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g55 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g55 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g55 { gap: 10px; max-width: 300px; }
.marca-item_g55 { font-size: 11px; }
.color-circulo_g55 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g55 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g55 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g55 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSiE8a7VSdeUHxJorqDanwu…;;
const colores_g55 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g55 = window.innerWidth < 600;
const eventosGrafica_g55 = isMobile_g55 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g55',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g55(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g55() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g55');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g55');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g55, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g55');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g55[index % colores_g55.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g55';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g55').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g55,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g55() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g55');
if (el && isVisible_g55(el)) renderGrafica_g55();
requestAnimationFrame(checkVisibility_g55);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g55);
});
})();

.body-g0020 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0020 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0020 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0020 button:hover {
background-color: #e89a3b;
}
.botones-g0020 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0020 {
display: none;
}
.activa-g0020 {
display: block;
}
.logo-dinero-g0020 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0020 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0020 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0020 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0020 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0020 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0020 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM588
Innovación154
Confianza154

Base

TOM600
Innovación150
Confianza150

function mostrarGraficaG0020(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0020').forEach(el => el.classList.remove('activa-g0020'));
document.getElementById(id).classList.add('activa-g0020');

document.querySelectorAll('.botones-g0020 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0020() {
const chartOptionsG0020 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0020, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0020-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0020-2025"), opciones).render();
}
});
}

function checkVisibilityG0020() {
const el = document.querySelector('.body-g0020.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0020();
}
requestAnimationFrame(checkVisibilityG0020);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0020);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Pastas Alimenticias

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g56 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g56 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g56 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g56 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g56 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g56 { gap: 10px; max-width: 300px; }
.marca-item_g56 { font-size: 11px; }
.color-circulo_g56 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g56 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g56 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g56 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSiE8a7VSdeUHxJorqDanwu…;;
const colores_g56 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g56 = window.innerWidth < 600;
const eventosGrafica_g56 = isMobile_g56 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g56',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g56(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g56() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g56');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g56');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g56, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g56');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g56[index % colores_g56.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g56';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g56').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g56,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g56() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g56');
if (el && isVisible_g56(el)) renderGrafica_g56();
requestAnimationFrame(checkVisibility_g56);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g56);
});
})();

.body-g0021 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0021 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0021 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0021 button:hover {
background-color: #e89a3b;
}
.botones-g0021 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0021 {
display: none;
}
.activa-g0021 {
display: block;
}
.logo-dinero-g0021 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0021 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0021 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0021 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0021 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0021 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0021 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación128
Confianza128

Base

TOM600
Innovación132
Confianza132

function mostrarGraficaG0021(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0021').forEach(el => el.classList.remove('activa-g0021'));
document.getElementById(id).classList.add('activa-g0021');

document.querySelectorAll('.botones-g0021 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0021() {
const chartOptionsG0021 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0021, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0021-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0021-2025"), opciones).render();
}
});
}

function checkVisibilityG0021() {
const el = document.querySelector('.body-g0021.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0021();
}
requestAnimationFrame(checkVisibilityG0021);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0021);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Galletas

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g57 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g57 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g57 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g57 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g57 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g57 { gap: 10px; max-width: 300px; }
.marca-item_g57 { font-size: 11px; }
.color-circulo_g57 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g57 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g57 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g57 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSiE8a7VSdeUHxJorqDanwu…;;
const colores_g57 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g57 = window.innerWidth < 600;
const eventosGrafica_g57 = isMobile_g57 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g57',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g57(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g57() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g57');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g57');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g57, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g57');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g57[index % colores_g57.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g57';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g57').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g57,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g57() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g57');
if (el && isVisible_g57(el)) renderGrafica_g57();
requestAnimationFrame(checkVisibility_g57);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g57);
});
})();

.body-g0022 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0022 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0022 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0022 button:hover {
background-color: #e89a3b;
}
.botones-g0022 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0022 {
display: none;
}
.activa-g0022 {
display: block;
}
.logo-dinero-g0022 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0022 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0022 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0022 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0022 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0022 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0022 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación137
Confianza137

Base

TOM600
Innovación161
Confianza161

function mostrarGraficaG0022(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0022').forEach(el => el.classList.remove('activa-g0022'));
document.getElementById(id).classList.add('activa-g0022');

document.querySelectorAll('.botones-g0022 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0022() {
const chartOptionsG0022 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0022, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0022-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-58XYWCvgBkLYSTMl-YIY…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0022-2025"), opciones).render();
}
});
}

function checkVisibilityG0022() {
const el = document.querySelector('.body-g0022.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0022();
}
requestAnimationFrame(checkVisibilityG0022);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0022);
});

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Categoría Tecnología

Pantalla a pantallaCuando los consultados piensan en computadores la primera marca que se les viene a la cabeza es Hewlett Packard (HP) que continúa liderando en el top of mind aunque pierde 2 puntos frente a 2024. Esta vez, su nivel de recordación alcanzó 31 por ciento, seguido por Lenovo con 16 por ciento, que también perdió un punto, Apple, en esta medición, bajó un punto con 9 por ciento, y el ‘no recuerda’ cayó 3 puntos al alcanzar 11 por ciento.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Computadores

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g58 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g58 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g58 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g58 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g58 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g58 { gap: 10px; max-width: 300px; }
.marca-item_g58 { font-size: 11px; }
.color-circulo_g58 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g58 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g58 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g58 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcKlIsdcWo9U009GIcxC2y…;;
const colores_g58 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g58 = window.innerWidth < 600;
const eventosGrafica_g58 = isMobile_g58 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g58',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g58(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g58() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g58');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g58');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g58, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g58');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g58[index % colores_g58.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g58';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g58').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g58,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g58() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g58');
if (el && isVisible_g58(el)) renderGrafica_g58();
requestAnimationFrame(checkVisibility_g58);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g58);
});
})();

.body-g0023 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0023 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0023 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0023 button:hover {
background-color: #e89a3b;
}
.botones-g0023 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0023 {
display: none;
}
.activa-g0023 {
display: block;
}
.logo-dinero-g0023 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0023 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0023 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0023 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0023 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0023 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0023 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación136
Confianza136

Base

TOM600
Innovación133
Confianza133

function mostrarGraficaG0023(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0023').forEach(el => el.classList.remove('activa-g0023'));
document.getElementById(id).classList.add('activa-g0023');

document.querySelectorAll('.botones-g0023 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0023() {
const chartOptionsG0023 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ9xB9eEYD24dF84BRdJk26…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0023, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0023-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQ9xB9eEYD24dF84BRdJk26…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0023-2025"), opciones).render();
}
});
}

function checkVisibilityG0023() {
const el = document.querySelector('.body-g0023.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0023();
}
requestAnimationFrame(checkVisibilityG0023);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0023);
});

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Categoría Comunicaciones

El aló jalóEn telefonía celular, Claro sigue a la cabeza en el top of mind con 54 por ciento, seguida por Movistar que alcanzó 22 por ciento. Tigo llega a 15 por ciento y Wom a 4 por ciento.En telecomunicaciones, que se refiere a servicios de telefonía fija, televisión e internet, Telmex/Claro obtiene 39 por ciento en la medición, y aunque se mantiene en el top of mind registra una caída de 8 puntos frente a 2024, caso contrario a Movistar que gana 6 puntos al llegar a 22 por ciento.Y entre los teléfonos celulares Samsung, es el líder en el top of mind con 43 por ciento. Le sigue iPhone/Apple con 16 por ciento, Motorola también llega al tercer lugar con 13 por ciento, Huawei se mantiene en 5 por ciento y es Xiaomi la única marca que crece esta vez con dos puntos.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Telefonía Celular

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g59 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g59 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g59 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g59 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g59 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g59 { gap: 10px; max-width: 300px; }
.marca-item_g59 { font-size: 11px; }
.color-circulo_g59 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g59 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g59 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g59 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vRj3-ziLc0Cat_MJQM5-TuK…;;
const colores_g59 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g59 = window.innerWidth < 600;
const eventosGrafica_g59 = isMobile_g59 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g59',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g59(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g59() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g59');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g59');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g59, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g59');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g59[index % colores_g59.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g59';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g59').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g59,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g59() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g59');
if (el && isVisible_g59(el)) renderGrafica_g59();
requestAnimationFrame(checkVisibility_g59);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g59);
});
})();

.body-g0024 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0024 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0024 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0024 button:hover {
background-color: #e89a3b;
}
.botones-g0024 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0024 {
display: none;
}
.activa-g0024 {
display: block;
}
.logo-dinero-g0024 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0024 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0024 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0024 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0024 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0024 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0024 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación141
Confianza141

Base

TOM600
Innovación149
Confianza149

function mostrarGraficaG0024(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0024').forEach(el => el.classList.remove('activa-g0024'));
document.getElementById(id).classList.add('activa-g0024');

document.querySelectorAll('.botones-g0024 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0024() {
const chartOptionsG0024 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQRfclKTWAiooBHf0OHBRwJ…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0024, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0024-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQRfclKTWAiooBHf0OHBRwJ…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0024-2025"), opciones).render();
}
});
}

function checkVisibilityG0024() {
const el = document.querySelector('.body-g0024.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0024();
}
requestAnimationFrame(checkVisibilityG0024);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0024);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Telecomunicaciones

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g60 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g60 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g60 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g60 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g60 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g60 { gap: 10px; max-width: 300px; }
.marca-item_g60 { font-size: 11px; }
.color-circulo_g60 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g60 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g60 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g60 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vRj3-ziLc0Cat_MJQM5-TuK…;;
const colores_g60 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g60 = window.innerWidth < 600;
const eventosGrafica_g60 = isMobile_g60 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g60',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g60(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g60() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g60');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g60');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g60, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g60');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g60[index % colores_g60.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g60';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g60').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g60,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g60() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g60');
if (el && isVisible_g60(el)) renderGrafica_g60();
requestAnimationFrame(checkVisibility_g60);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g60);
});
})();

.body-g0025 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0025 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0025 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0025 button:hover {
background-color: #e89a3b;
}
.botones-g0025 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0025 {
display: none;
}
.activa-g0025 {
display: block;
}
.logo-dinero-g0025 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0025 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0025 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0025 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0025 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0025 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0025 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación133
Confianza133

Base

TOM600
Innovación130
Confianza130

function mostrarGraficaG0025(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0025').forEach(el => el.classList.remove('activa-g0025'));
document.getElementById(id).classList.add('activa-g0025');

document.querySelectorAll('.botones-g0025 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0025() {
const chartOptionsG0025 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQRfclKTWAiooBHf0OHBRwJ…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0025, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0025-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQRfclKTWAiooBHf0OHBRwJ…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0025-2025"), opciones).render();
}
});
}

function checkVisibilityG0025() {
const el = document.querySelector('.body-g0025.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0025();
}
requestAnimationFrame(checkVisibilityG0025);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0025);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Teléfono Celular

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g61 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g61 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g61 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g61 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g61 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g61 { gap: 10px; max-width: 300px; }
.marca-item_g61 { font-size: 11px; }
.color-circulo_g61 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g61 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g61 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g61 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vRj3-ziLc0Cat_MJQM5-TuK…;;
const colores_g61 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g61 = window.innerWidth < 600;
const eventosGrafica_g61 = isMobile_g61 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g61',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g61(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g61() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g61');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g61');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g61, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g61');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g61[index % colores_g61.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g61';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g61').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g61,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g61() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g61');
if (el && isVisible_g61(el)) renderGrafica_g61();
requestAnimationFrame(checkVisibility_g61);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g61);
});
})();

.body-g0026 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0026 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0026 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0026 button:hover {
background-color: #e89a3b;
}
.botones-g0026 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0026 {
display: none;
}
.activa-g0026 {
display: block;
}
.logo-dinero-g0026 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0026 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0026 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0026 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0026 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0026 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0026 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación150
Confianza150

Base

TOM600
Innovación164
Confianza164

function mostrarGraficaG0026(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0026').forEach(el => el.classList.remove('activa-g0026'));
document.getElementById(id).classList.add('activa-g0026');

document.querySelectorAll('.botones-g0026 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0026() {
const chartOptionsG0026 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQRfclKTWAiooBHf0OHBRwJ…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0026, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0026-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQRfclKTWAiooBHf0OHBRwJ…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0026-2025"), opciones).render();
}
});
}

function checkVisibilityG0026() {
const el = document.querySelector('.body-g0026.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0026();
}
requestAnimationFrame(checkVisibilityG0026);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0026);
});

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Categoría Sector Financiero

Cuidando el bolsilloEntre los bancos tradicionales, su nivel de recordación se mantiene, aunque entre los dos líderes Bancolombia y Banco de Bogotá se dan movidas interesantes, mientras el primero pierde 4 puntos en recordación, el segundo gana 5 puntos porcentuales.En tarjetas de crédito, Visa se destaca este año al ganarle el primer puesto a Mastercard y Bancolombia. En compañía de seguros los encuestados no la tienen clara, y gana el ‘no recuerda’ con 5 puntos más frente a 2024. A pesar de ello, Seguros Bolívar registró 20 por ciento.Y entre los fondos de pensiones, Colpensiones permanece en la mente de los consultados con 38 por ciento. Le sigue Porvenir, con 26 por ciento, y Protección empata con el ‘no recuerda’ que obtienen esta vez 11 por ciento.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Bancos

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g62 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g62 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g62 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g62 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g62 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g62 { gap: 10px; max-width: 300px; }
.marca-item_g62 { font-size: 11px; }
.color-circulo_g62 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g62 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g62 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g62 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ0ySDjvAMkH9vrHSOklpo_…;;
const colores_g62 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g62 = window.innerWidth < 600;
const eventosGrafica_g62 = isMobile_g62 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g62',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g62(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g62() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g62');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g62');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g62, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g62');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g62[index % colores_g62.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g62';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g62').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g62,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g62() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g62');
if (el && isVisible_g62(el)) renderGrafica_g62();
requestAnimationFrame(checkVisibility_g62);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g62);
});
})();

.body-g0027 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0027 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0027 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0027 button:hover {
background-color: #e89a3b;
}
.botones-g0027 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0027 {
display: none;
}
.activa-g0027 {
display: block;
}
.logo-dinero-g0027 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0027 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0027 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0027 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0027 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0027 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0027 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación442
Confianza440

Base

TOM600
Innovación139
Confianza139

function mostrarGraficaG0027(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0027').forEach(el => el.classList.remove('activa-g0027'));
document.getElementById(id).classList.add('activa-g0027');

document.querySelectorAll('.botones-g0027 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0027() {
const chartOptionsG0027 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTMZLjTvX91h9E68GLAJzc4…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0027, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0027-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTMZLjTvX91h9E68GLAJzc4…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0027-2025"), opciones).render();
}
});
}

function checkVisibilityG0027() {
const el = document.querySelector('.body-g0027.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0027();
}
requestAnimationFrame(checkVisibilityG0027);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0027);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Tarjetas de Crédito

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g63 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g63 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g63 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g63 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g63 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g63 { gap: 10px; max-width: 300px; }
.marca-item_g63 { font-size: 11px; }
.color-circulo_g63 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g63 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g63 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g63 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ0ySDjvAMkH9vrHSOklpo_…;;
const colores_g63 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g63 = window.innerWidth < 600;
const eventosGrafica_g63 = isMobile_g63 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g63',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g63(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g63() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g63');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g63');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g63, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g63');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g63[index % colores_g63.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g63';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g63').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g63,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g63() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g63');
if (el && isVisible_g63(el)) renderGrafica_g63();
requestAnimationFrame(checkVisibility_g63);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g63);
});
})();

.body-g0028 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0028 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0028 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0028 button:hover {
background-color: #e89a3b;
}
.botones-g0028 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0028 {
display: none;
}
.activa-g0028 {
display: block;
}
.logo-dinero-g0028 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0028 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0028 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0028 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0028 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0028 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0028 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación118
Confianza118

Base

TOM600
Innovación112
Confianza112

function mostrarGraficaG0028(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0028').forEach(el => el.classList.remove('activa-g0028'));
document.getElementById(id).classList.add('activa-g0028');

document.querySelectorAll('.botones-g0028 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0028() {
const chartOptionsG0028 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTMZLjTvX91h9E68GLAJzc4…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0028, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0028-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTMZLjTvX91h9E68GLAJzc4…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0028-2025"), opciones).render();
}
});
}

function checkVisibilityG0028() {
const el = document.querySelector('.body-g0028.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0028();
}
requestAnimationFrame(checkVisibilityG0028);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0028);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Compañías de Seguros

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g64 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g64 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g64 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g64 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g64 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g64 { gap: 10px; max-width: 300px; }
.marca-item_g64 { font-size: 11px; }
.color-circulo_g64 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g64 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g64 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g64 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ0ySDjvAMkH9vrHSOklpo_…;;
const colores_g64 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g64 = window.innerWidth < 600;
const eventosGrafica_g64 = isMobile_g64 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g64',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g64(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g64() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g64');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g64');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g64, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g64');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g64[index % colores_g64.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g64';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g64').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g64,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g64() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g64');
if (el && isVisible_g64(el)) renderGrafica_g64();
requestAnimationFrame(checkVisibility_g64);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g64);
});
})();

.body-g0029 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0029 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0029 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0029 button:hover {
background-color: #e89a3b;
}
.botones-g0029 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0029 {
display: none;
}
.activa-g0029 {
display: block;
}
.logo-dinero-g0029 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0029 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0029 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0029 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0029 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0029 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0029 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación118
Confianza118

Base

TOM600
Innovación104
Confianza104

function mostrarGraficaG0029(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0029').forEach(el => el.classList.remove('activa-g0029'));
document.getElementById(id).classList.add('activa-g0029');

document.querySelectorAll('.botones-g0029 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0029() {
const chartOptionsG0029 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTMZLjTvX91h9E68GLAJzc4…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0029, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0029-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTMZLjTvX91h9E68GLAJzc4…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0029-2025"), opciones).render();
}
});
}

function checkVisibilityG0029() {
const el = document.querySelector('.body-g0029.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0029();
}
requestAnimationFrame(checkVisibilityG0029);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0029);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Fondos de Pensiones

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g65 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g65 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g65 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g65 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g65 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g65 { gap: 10px; max-width: 300px; }
.marca-item_g65 { font-size: 11px; }
.color-circulo_g65 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g65 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g65 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g65 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ0ySDjvAMkH9vrHSOklpo_…;;
const colores_g65 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g65 = window.innerWidth < 600;
const eventosGrafica_g65 = isMobile_g65 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g65',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g65(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g65() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g65');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g65');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g65, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g65');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g65[index % colores_g65.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g65';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g65').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g65,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g65() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g65');
if (el && isVisible_g65(el)) renderGrafica_g65();
requestAnimationFrame(checkVisibility_g65);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g65);
});
})();

.body-g0030 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0030 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0030 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0030 button:hover {
background-color: #e89a3b;
}
.botones-g0030 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0030 {
display: none;
}
.activa-g0030 {
display: block;
}
.logo-dinero-g0030 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0030 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0030 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0030 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0030 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0030 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0030 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación118
Confianza118

Base

TOM600
Innovación144
Confianza144

function mostrarGraficaG0030(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0030').forEach(el => el.classList.remove('activa-g0030'));
document.getElementById(id).classList.add('activa-g0030');

document.querySelectorAll('.botones-g0030 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0030() {
const chartOptionsG0030 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTMZLjTvX91h9E68GLAJzc4…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0030, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0030-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vTMZLjTvX91h9E68GLAJzc4…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0030-2025"), opciones).render();
}
});
}

function checkVisibilityG0030() {
const el = document.querySelector('.body-g0030.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0030();
}
requestAnimationFrame(checkVisibilityG0030);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0030);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Neo Bancos, Bancos Digitales o Billeteras Digitales TOM

Gráfica de Marcas con ApexCharts

.grafica-marcas-body_bs0202 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bs0202 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bs0202 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bs0202 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bs0202 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bs0202 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bs0202 {
opacity: 1;
top: 0;
}

Base: 600

(function() {
const url_bs0202 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vTMZLjTvX91h9E68GLAJzc4…;;

function isVisible_bs0202(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bs0202() {
const el = document.querySelector('.grafica-marcas-body_bs0202.hidden-obj_bs0202');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bs0202');
el.dataset.rendered = "true";

Papa.parse(url_bs0202, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcas"]);
const columnas = Object.keys(result.data[0]).filter(k => k !== "Marcas");

const categorias = data.map(r => r["Marcas"].trim());
const series = columnas.map(col => ({
name: col,
data: data.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const opciones = {
chart: {
type: 'bar',
height: 500,
animations: {
enabled: true,
easing: 'easeinout',
speed: 300
},
toolbar: { show: false }
},
series: series,
colors: ['#5bc2f6', '#FF7777', '#ff9553', '#9966cc', '#ffcc00'],
fill: {
opacity: 1,
type: 'solid'
},
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
xaxis: {
categories: categorias,
labels: {
rotate: -45,
style: { colors: '#999999' }
}
},
yaxis: {
max: 100,
labels: {
formatter: val => val + '%',
style: { colors: '#999999' }
}
},
tooltip: {
y: {
formatter: val => val + '%'
}
},
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: {
position: 'top',
horizontalAlign: 'center'
},
stroke: {
width: 0.5,
colors: ['#ffffff']
}
};

const chart = new ApexCharts(document.querySelector("#grafica-container_bs0202"), opciones);
chart.render();
}
});
}

function checkVisibility_bs0202() {
const el = document.querySelector('.grafica-marcas-body_bs0202.hidden-obj_bs0202');
if (el && isVisible_bs0202(el)) renderGrafica_bs0202();
requestAnimationFrame(checkVisibility_bs0202);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bs0202);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Neo Bancos, Bancos Digitales o Billeteras Digitales 2025

Gráfica bu04

.grafica-marcas-body_bu044o {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bu044o {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bu044o {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bu044o {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bu044o {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bu044o {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bu044o {
opacity: 1;
top: 0;
}

Base

TOM
600

Innovación
104

Confianza
104

(function () {
const url_bu044o = "https://docs.google.com/spreadsheets/d/e/2PACX-1vTMZLjTvX91h9E68GLAJzc4…;;

function isVisible_bu044o(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bu044o() {
const el = document.querySelector('.grafica-marcas-body_bu044o.hidden-obj_bu044o');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bu044o');
el.dataset.rendered = "true";

Papa.parse(url_bu044o, {
download: true,
header: true,
complete: function(result) {
const data_bu044o = result.data.filter(r => r["Marcasb"]);
const columnas_bu044o = Object.keys(result.data[0]).filter(k => k !== "Marcasb");

const categorias_bu044o = data_bu044o.map(r => (r["Marcasb"] || "").trim());
const series_bu044o = columnas_bu044o.map(col => ({
name: col,
data: data_bu044o.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const opciones_bu044o = {
chart: {
type: 'bar',
height: 500,
animations: {
enabled: true,
easing: 'easeinout',
speed: 300
},
toolbar: { show: false }
},
series: series_bu044o,
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
xaxis: {
categories: categorias_bu044o,
labels: {
rotate: -45,
style: { colors: '#999999' }
}
},
yaxis: {
max: 100,
labels: {
formatter: val => val + '%',
style: { colors: '#999999' }
}
},
tooltip: {
y: {
formatter: val => val + '%'
}
},
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: {
position: 'top',
horizontalAlign: 'center'
},
stroke: {
width: 0.5,
colors: ['#ffffff']
}
};

const chart_bu044o = new ApexCharts(document.querySelector("#grafica-container_bu044o"), opciones_bu044o);
chart_bu044o.render();
}
});
}

function checkVisibility_bu044o() {
const el = document.querySelector('.grafica-marcas-body_bu044o.hidden-obj_bu044o');
if (el && isVisible_bu044o(el)) renderGrafica_bu044o();
requestAnimationFrame(checkVisibility_bu044o);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bu044o);
});
})();

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Otras Categorías

Mente velozEntre ruedas, el top of mind quedó así: en automóviles, Chevrolet ganó puntos y esta vez alcanzó 27 por ciento, seguido por Mazda con 16 por ciento. En motos, mandan la parada Yamaha con 21 por ciento y Suzuki con 19 por ciento, y en aerolíneas, la que vuela más alto es Avianca con 81 por ciento.A la hora del shopping, entre supermercados, se piensa más en Éxito, que alcanza un nivel de recordación de 33 por ciento, pero se destaca la trepada de D1 con 5 puntos más alcanzar 15 por ciento. Y entre las marcas de relojes, la que sobresale Cassio con 33 por ciento.En comidas rápidas, McDonald’s es la líder del top of mind en su categoría, en universidades es la Nacional la más recordada, en EPS Sura le ganó el puesto a Sanitas. Entre los centros comerciales más recordados prima Unicentro, mientras Servientrega es la inolvidable en empresas de mensajería.Entre fabricantes de electrodomésticos, Haceb gana en recordación, y entre los fabricantes de televisores Samsung lidera la medición. En marcas de cemento la más recordada es Argos, en Apps para pedir domicilios y mercado, Rappi es número uno en recordación, en plataformas de pago digital la que manda es Nequi, y entre las plataformas de streaming video, Netflix se lleva los recuerdos En comidas para mascotas no la tienen clara los encuestados. Sin embargo, entre las que sí recuerda aparece Dog Chow. En plataformas de compra por internet lidera Mercado Libre; entre los neobancos, bancos digitales o billeteras digitales es Nequi la más recordada. En cajas de compensación la que se destaca es Compensar; en estaciones de gasolina gana Terpel; en operadores de apuestas gana el ‘no recuerda’ y en segundo lugar aparece Betplay, y en medicina prepagada, también gana el ‘no recuerda’, seguido por Colsanitas.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Automóviles

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g67 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g67 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g67 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g67 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g67 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g67 { gap: 10px; max-width: 300px; }
.marca-item_g67 { font-size: 11px; }
.color-circulo_g67 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g67 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g67 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g67 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g67 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g67 = window.innerWidth < 600;
const eventosGrafica_g67 = isMobile_g67 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g67',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g67(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g67() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g67');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g67');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g67, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g67');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g67[index % colores_g67.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g67';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g67').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g67,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g67() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g67');
if (el && isVisible_g67(el)) renderGrafica_g67();
requestAnimationFrame(checkVisibility_g67);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g67);
});
})();

.body-g0031 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0031 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0031 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0031 button:hover {
background-color: #e89a3b;
}
.botones-g0031 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0031 {
display: none;
}
.activa-g0031 {
display: block;
}
.logo-dinero-g0031 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0031 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0031 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0031 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0031 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0031 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0031 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación135
Confianza136

Base

TOM600
Innovación135
Confianza135

function mostrarGraficaG0031(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0031').forEach(el => el.classList.remove('activa-g0031'));
document.getElementById(id).classList.add('activa-g0031');

document.querySelectorAll('.botones-g0031 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0031() {
const chartOptionsG0031 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0031, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0031-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0031-2025"), opciones).render();
}
});
}

function checkVisibilityG0031() {
const el = document.querySelector('.body-g0031.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0031();
}
requestAnimationFrame(checkVisibilityG0031);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0031);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Motos

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g68 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g68 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g68 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g68 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g68 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g68 { gap: 10px; max-width: 300px; }
.marca-item_g68 { font-size: 11px; }
.color-circulo_g68 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g68 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g68 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g68 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g68 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g68 = window.innerWidth < 600;
const eventosGrafica_g68 = isMobile_g68 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g68',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g68(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g68() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g68');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g68');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g68, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g68');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g68[index % colores_g68.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g68';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g68').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g68,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g68() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g68');
if (el && isVisible_g68(el)) renderGrafica_g68();
requestAnimationFrame(checkVisibility_g68);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g68);
});
})();

.body-g0032 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0032 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0032 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0032 button:hover {
background-color: #e89a3b;
}
.botones-g0032 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0032 {
display: none;
}
.activa-g0032 {
display: block;
}
.logo-dinero-g0032 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0032 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0032 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0032 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0032 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0032 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0032 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación135
Confianza136

Base

TOM600
Innovación136
Confianza136

function mostrarGraficaG0032(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0032').forEach(el => el.classList.remove('activa-g0032'));
document.getElementById(id).classList.add('activa-g0032');

document.querySelectorAll('.botones-g0032 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0032() {
const chartOptionsG0032 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0032, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0032-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0032-2025"), opciones).render();
}
});
}

function checkVisibilityG0032() {
const el = document.querySelector('.body-g0032.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0032();
}
requestAnimationFrame(checkVisibilityG0032);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0032);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Aerolínea

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g69 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g69 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g69 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g69 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g69 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g69 { gap: 10px; max-width: 300px; }
.marca-item_g69 { font-size: 11px; }
.color-circulo_g69 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g69 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g69 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g69 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g69 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g69 = window.innerWidth < 600;
const eventosGrafica_g69 = isMobile_g69 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g69',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g69(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g69() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g69');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g69');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g69, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g69');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g69[index % colores_g69.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g69';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g69').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g69,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g69() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g69');
if (el && isVisible_g69(el)) renderGrafica_g69();
requestAnimationFrame(checkVisibility_g69);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g69);
});
})();

.body-g0033 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0033 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0033 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0033 button:hover {
background-color: #e89a3b;
}
.botones-g0033 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0033 {
display: none;
}
.activa-g0033 {
display: block;
}
.logo-dinero-g0033 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0033 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0033 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0033 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0033 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0033 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0033 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación134
Confianza134

Base

TOM600
Innovación134
Confianza134

function mostrarGraficaG0033(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0033').forEach(el => el.classList.remove('activa-g0033'));
document.getElementById(id).classList.add('activa-g0033');

document.querySelectorAll('.botones-g0033 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0033() {
const chartOptionsG0033 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0033, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0033-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0033-2025"), opciones).render();
}
});
}

function checkVisibilityG0033() {
const el = document.querySelector('.body-g0033.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0033();
}
requestAnimationFrame(checkVisibilityG0033);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0033);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Supermercados

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g70 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g70 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g70 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g70 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g70 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g70 { gap: 10px; max-width: 300px; }
.marca-item_g70 { font-size: 11px; }
.color-circulo_g70 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g70 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g70 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g70 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g70 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g70 = window.innerWidth < 600;
const eventosGrafica_g70 = isMobile_g70 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g70',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g70(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g70() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g70');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g70');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g70, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g70');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g70[index % colores_g70.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g70';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g70').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g70,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g70() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g70');
if (el && isVisible_g70(el)) renderGrafica_g70();
requestAnimationFrame(checkVisibility_g70);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g70);
});
})();

.body-g0034 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0034 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0034 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0034 button:hover {
background-color: #e89a3b;
}
.botones-g0034 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0034 {
display: none;
}
.activa-g0034 {
display: block;
}
.logo-dinero-g0034 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0034 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0034 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0034 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0034 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0034 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0034 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación140
Confianza140

Base

TOM600
Innovación160
Confianza160

function mostrarGraficaG0034(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0034').forEach(el => el.classList.remove('activa-g0034'));
document.getElementById(id).classList.add('activa-g0034');

document.querySelectorAll('.botones-g0034 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0034() {
const chartOptionsG0034 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0034, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0034-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0034-2025"), opciones).render();
}
});
}

function checkVisibilityG0034() {
const el = document.querySelector('.body-g0034.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0034();
}
requestAnimationFrame(checkVisibilityG0034);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0034);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Relojes

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g71 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g71 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g71 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g71 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g71 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g71 { gap: 10px; max-width: 300px; }
.marca-item_g71 { font-size: 11px; }
.color-circulo_g71 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g71 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g71 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g71 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g71 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g71 = window.innerWidth < 600;
const eventosGrafica_g71 = isMobile_g71 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g71',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g71(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g71() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g71');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g71');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g71, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g71');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g71[index % colores_g71.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g71';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g71').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g71,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g71() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g71');
if (el && isVisible_g71(el)) renderGrafica_g71();
requestAnimationFrame(checkVisibility_g71);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g71);
});
})();

.body-g0035 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0035 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0035 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0035 button:hover {
background-color: #e89a3b;
}
.botones-g0035 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0035 {
display: none;
}
.activa-g0035 {
display: block;
}
.logo-dinero-g0035 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0035 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0035 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0035 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0035 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0035 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0035 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación134
Confianza134

Base

TOM600
Innovación115
Confianza115

function mostrarGraficaG0035(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0035').forEach(el => el.classList.remove('activa-g0035'));
document.getElementById(id).classList.add('activa-g0035');

document.querySelectorAll('.botones-g0035 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0035() {
const chartOptionsG0035 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0035, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0035-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0035-2025"), opciones).render();
}
});
}

function checkVisibilityG0035() {
const el = document.querySelector('.body-g0035.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0035();
}
requestAnimationFrame(checkVisibilityG0035);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0035);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Comida Rápida

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g72 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g72 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g72 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g72 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g72 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g72 { gap: 10px; max-width: 300px; }
.marca-item_g72 { font-size: 11px; }
.color-circulo_g72 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g72 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g72 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g72 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g72 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g72 = window.innerWidth < 600;
const eventosGrafica_g72 = isMobile_g72 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g72',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g72(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g72() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g72');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g72');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g72, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g72');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g72[index % colores_g72.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g72';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g72').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g72,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g72() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g72');
if (el && isVisible_g72(el)) renderGrafica_g72();
requestAnimationFrame(checkVisibility_g72);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g72);
});
})();

.body-g0036 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0036 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0036 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0036 button:hover {
background-color: #e89a3b;
}
.botones-g0036 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0036 {
display: none;
}
.activa-g0036 {
display: block;
}
.logo-dinero-g0036 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0036 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0036 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0036 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0036 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0036 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0036 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación119
Confianza119

Base

TOM600
Innovación119
Confianza119

function mostrarGraficaG0036(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0036').forEach(el => el.classList.remove('activa-g0036'));
document.getElementById(id).classList.add('activa-g0036');

document.querySelectorAll('.botones-g0036 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0036() {
const chartOptionsG0036 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0036, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0036-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0036-2025"), opciones).render();
}
});
}

function checkVisibilityG0036() {
const el = document.querySelector('.body-g0036.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0036();
}
requestAnimationFrame(checkVisibilityG0036);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0036);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Universidades

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g73 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g73 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g73 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g73 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g73 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g73 { gap: 10px; max-width: 300px; }
.marca-item_g73 { font-size: 11px; }
.color-circulo_g73 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g73 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g73 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g73 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g73 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g73 = window.innerWidth < 600;
const eventosGrafica_g73 = isMobile_g73 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g73',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g73(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g73() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g73');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g73');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g73, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g73');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g73[index % colores_g73.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g73';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g73').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g73,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g73() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g73');
if (el && isVisible_g73(el)) renderGrafica_g73();
requestAnimationFrame(checkVisibility_g73);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g73);
});
})();

.body-g0037 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0037 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0037 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0037 button:hover {
background-color: #e89a3b;
}
.botones-g0037 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0037 {
display: none;
}
.activa-g0037 {
display: block;
}
.logo-dinero-g0037 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0037 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0037 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0037 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0037 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0037 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0037 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación139
Confianza139

Base

TOM600
Innovación136
Confianza136

function mostrarGraficaG0037(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0037').forEach(el => el.classList.remove('activa-g0037'));
document.getElementById(id).classList.add('activa-g0037');

document.querySelectorAll('.botones-g0037 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0037() {
const chartOptionsG0037 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0037, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0037-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0037-2025"), opciones).render();
}
});
}

function checkVisibilityG0037() {
const el = document.querySelector('.body-g0037.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0037();
}
requestAnimationFrame(checkVisibilityG0037);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0037);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

E.P.S

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g74 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g74 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g74 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g74 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g74 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g74 { gap: 10px; max-width: 300px; }
.marca-item_g74 { font-size: 11px; }
.color-circulo_g74 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g74 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g74 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g74 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g74 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g74 = window.innerWidth < 600;
const eventosGrafica_g74 = isMobile_g74 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g74',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g74(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g74() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g74');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g74');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g74, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g74');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g74[index % colores_g74.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g74';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g74').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g74,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g74() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g74');
if (el && isVisible_g74(el)) renderGrafica_g74();
requestAnimationFrame(checkVisibility_g74);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g74);
});
})();

.body-g0038 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0038 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0038 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0038 button:hover {
background-color: #e89a3b;
}
.botones-g0038 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0038 {
display: none;
}
.activa-g0038 {
display: block;
}
.logo-dinero-g0038 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0038 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0038 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0038 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0038 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0038 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0038 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación147
Confianza147

Base

TOM600
Innovación160
Confianza160

function mostrarGraficaG0038(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0038').forEach(el => el.classList.remove('activa-g0038'));
document.getElementById(id).classList.add('activa-g0038');

document.querySelectorAll('.botones-g0038 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0038() {
const chartOptionsG0038 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0038, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0038-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0038-2025"), opciones).render();
}
});
}

function checkVisibilityG0038() {
const el = document.querySelector('.body-g0038.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0038();
}
requestAnimationFrame(checkVisibilityG0038);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0038);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Centros Comerciales

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g75 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g75 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g75 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g75 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g75 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g75 { gap: 10px; max-width: 300px; }
.marca-item_g75 { font-size: 11px; }
.color-circulo_g75 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g75 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g75 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g75 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g75 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g75 = window.innerWidth < 600;
const eventosGrafica_g75 = isMobile_g75 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g75',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g75(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g75() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g75');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g75');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g75, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g75');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g75[index % colores_g75.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g75';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g75').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g75,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g75() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g75');
if (el && isVisible_g75(el)) renderGrafica_g75();
requestAnimationFrame(checkVisibility_g75);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g75);
});
})();

.body-g0039 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0039 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0039 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0039 button:hover {
background-color: #e89a3b;
}
.botones-g0039 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0039 {
display: none;
}
.activa-g0039 {
display: block;
}
.logo-dinero-g0039 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0039 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0039 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0039 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0039 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0039 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0039 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación146
Confianza146

Base

TOM600
Innovación146
Confianza146

function mostrarGraficaG0039(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0039').forEach(el => el.classList.remove('activa-g0039'));
document.getElementById(id).classList.add('activa-g0039');

document.querySelectorAll('.botones-g0039 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0039() {
const chartOptionsG0039 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0039, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0039-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0039-2025"), opciones).render();
}
});
}

function checkVisibilityG0039() {
const el = document.querySelector('.body-g0039.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0039();
}
requestAnimationFrame(checkVisibilityG0039);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0039);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Empresas de Mensajería

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g76 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g76 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g76 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g76 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g76 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g76 { gap: 10px; max-width: 300px; }
.marca-item_g76 { font-size: 11px; }
.color-circulo_g76 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g76 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g76 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g76 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g76 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g76 = window.innerWidth < 600;
const eventosGrafica_g76 = isMobile_g76 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g76',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g76(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g76() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g76');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g76');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g76, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g76');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g76[index % colores_g76.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g76';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g76').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g76,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g76() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g76');
if (el && isVisible_g76(el)) renderGrafica_g76();
requestAnimationFrame(checkVisibility_g76);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g76);
});
})();

.body-g0040 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0040 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0040 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0040 button:hover {
background-color: #e89a3b;
}
.botones-g0040 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0040 {
display: none;
}
.activa-g0040 {
display: block;
}
.logo-dinero-g0040 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0040 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0040 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0040 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0040 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0040 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0040 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación121
Confianza122

Base

TOM600
Innovación133
Confianza133

function mostrarGraficaG0040(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0040').forEach(el => el.classList.remove('activa-g0040'));
document.getElementById(id).classList.add('activa-g0040');

document.querySelectorAll('.botones-g0040 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0040() {
const chartOptionsG0040 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0040, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0040-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0040-2025"), opciones).render();
}
});
}

function checkVisibilityG0040() {
const el = document.querySelector('.body-g0040.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0040();
}
requestAnimationFrame(checkVisibilityG0040);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0040);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Fabricantes de Electrodomésticos

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g77 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g77 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g77 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g77 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g77 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g77 { gap: 10px; max-width: 300px; }
.marca-item_g77 { font-size: 11px; }
.color-circulo_g77 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g77 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g77 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g77 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g77 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g77 = window.innerWidth < 600;
const eventosGrafica_g77 = isMobile_g77 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g77',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g77(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g77() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g77');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g77');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g77, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g77');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g77[index % colores_g77.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g77';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g77').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g77,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g77() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g77');
if (el && isVisible_g77(el)) renderGrafica_g77();
requestAnimationFrame(checkVisibility_g77);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g77);
});
})();

.body-g0041 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0041 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0041 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0041 button:hover {
background-color: #e89a3b;
}
.botones-g0041 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0041 {
display: none;
}
.activa-g0041 {
display: block;
}
.logo-dinero-g0041 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0041 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0041 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0041 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0041 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0041 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0041 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación119
Confianza119

Base

TOM600
Innovación120
Confianza120

function mostrarGraficaG0041(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0041').forEach(el => el.classList.remove('activa-g0041'));
document.getElementById(id).classList.add('activa-g0041');

document.querySelectorAll('.botones-g0041 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0041() {
const chartOptionsG0041 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0041, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0041-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0041-2025"), opciones).render();
}
});
}

function checkVisibilityG0041() {
const el = document.querySelector('.body-g0041.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0041();
}
requestAnimationFrame(checkVisibilityG0041);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0041);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Fabricantes de Televisores

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g78 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g78 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g78 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g78 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g78 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g78 { gap: 10px; max-width: 300px; }
.marca-item_g78 { font-size: 11px; }
.color-circulo_g78 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g78 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g78 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g78 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g78 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g78 = window.innerWidth < 600;
const eventosGrafica_g78 = isMobile_g78 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g78',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g78(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g78() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g78');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g78');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g78, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g78');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g78[index % colores_g78.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g78';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g78').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g78,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g78() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g78');
if (el && isVisible_g78(el)) renderGrafica_g78();
requestAnimationFrame(checkVisibility_g78);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g78);
});
})();

.body-g0042 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0042 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0042 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0042 button:hover {
background-color: #e89a3b;
}
.botones-g0042 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0042 {
display: none;
}
.activa-g0042 {
display: block;
}
.logo-dinero-g0042 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0042 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0042 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0042 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0042 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0042 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0042 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación140
Confianza140

Base

TOM600
Innovación155
Confianza155

function mostrarGraficaG0042(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0042').forEach(el => el.classList.remove('activa-g0042'));
document.getElementById(id).classList.add('activa-g0042');

document.querySelectorAll('.botones-g0042 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0042() {
const chartOptionsG0042 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0042, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0042-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0042-2025"), opciones).render();
}
});
}

function checkVisibilityG0042() {
const el = document.querySelector('.body-g0042.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0042();
}
requestAnimationFrame(checkVisibilityG0042);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0042);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Marcas de Cementos

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g79 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g79 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g79 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g79 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g79 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g79 { gap: 10px; max-width: 300px; }
.marca-item_g79 { font-size: 11px; }
.color-circulo_g79 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g79 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g79 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g79 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g79 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g79 = window.innerWidth < 600;
const eventosGrafica_g79 = isMobile_g79 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g79',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g79(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g79() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g79');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g79');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g79, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g79');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g79[index % colores_g79.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g79';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g79').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g79,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g79() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g79');
if (el && isVisible_g79(el)) renderGrafica_g79();
requestAnimationFrame(checkVisibility_g79);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g79);
});
})();

.body-g0043 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0043 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0043 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0043 button:hover {
background-color: #e89a3b;
}
.botones-g0043 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0043 {
display: none;
}
.activa-g0043 {
display: block;
}
.logo-dinero-g0043 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0043 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0043 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0043 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0043 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0043 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0043 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación113
Confianza113

Base

TOM600
Innovación101
Confianza101

function mostrarGraficaG0043(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0043').forEach(el => el.classList.remove('activa-g0043'));
document.getElementById(id).classList.add('activa-g0043');

document.querySelectorAll('.botones-g0043 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0043() {
const chartOptionsG0043 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0043, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0043-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0043-2025"), opciones).render();
}
});
}

function checkVisibilityG0043() {
const el = document.querySelector('.body-g0043.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0043();
}
requestAnimationFrame(checkVisibilityG0043);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0043);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Aplicaciones (App) para Pedir Domicilios y Mercado

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g80 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g80 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g80 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g80 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g80 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g80 { gap: 10px; max-width: 300px; }
.marca-item_g80 { font-size: 11px; }
.color-circulo_g80 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g80 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g80 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g80 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g80 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g80 = window.innerWidth < 600;
const eventosGrafica_g80 = isMobile_g80 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g80',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g80(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g80() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g80');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g80');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g80, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g80');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g80[index % colores_g80.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g80';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g80').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g80,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g80() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g80');
if (el && isVisible_g80(el)) renderGrafica_g80();
requestAnimationFrame(checkVisibility_g80);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g80);
});
})();

.body-g0044 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0044 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0044 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0044 button:hover {
background-color: #e89a3b;
}
.botones-g0044 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0044 {
display: none;
}
.activa-g0044 {
display: block;
}
.logo-dinero-g0044 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0044 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0044 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0044 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0044 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0044 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0044 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación93
Confianza93

Base

TOM600
Innovación90
Confianza90

function mostrarGraficaG0044(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0044').forEach(el => el.classList.remove('activa-g0044'));
document.getElementById(id).classList.add('activa-g0044');

document.querySelectorAll('.botones-g0044 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0044() {
const chartOptionsG0044 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0044, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0044-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0044-2025"), opciones).render();
}
});
}

function checkVisibilityG0044() {
const el = document.querySelector('.body-g0044.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0044();
}
requestAnimationFrame(checkVisibilityG0044);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0044);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Plataformas de Pago Digital

.body-graf-g43 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g81 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g81 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g81 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g81 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g43 { padding: 0; }
canvas#grafica_g81 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g81 { gap: 10px; max-width: 300px; }
.marca-item_g81 { font-size: 11px; }
.color-circulo_g81 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g81 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g81 {
opacity: 1;
top: 0;
}

Base: 600

(function () {
const csvUrl_g81 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQcagS_-sPcb3uOaGjDEDii…;;
const colores_g81 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g81 = window.innerWidth < 600;
const eventosGrafica_g81 = isMobile_g81 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g81',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g81(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g81() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g81');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g81');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g81, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g81');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g81[index % colores_g81.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g81';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g81').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g81,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g81() {
const el = document.querySelector('.body-graf-g43.hidden-obj_g81');
if (el && isVisible_g81(el)) renderGrafica_g81();
requestAnimationFrame(checkVisibility_g81);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g81);
});
})();

.body-g0045 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0045 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0045 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0045 button:hover {
background-color: #e89a3b;
}
.botones-g0045 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0045 {
display: none;
}
.activa-g0045 {
display: block;
}
.logo-dinero-g0045 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0045 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0045 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0045 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0045 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0045 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0045 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación116
Confianza116

Base

TOM600
Innovación125
Confianza125

function mostrarGraficaG0045(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0045').forEach(el => el.classList.remove('activa-g0045'));
document.getElementById(id).classList.add('activa-g0045');

document.querySelectorAll('.botones-g0045 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0045() {
const chartOptionsG0045 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0045, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0045-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0045-2025"), opciones).render();
}
});
}

function checkVisibilityG0045() {
const el = document.querySelector('.body-g0045.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0045();
}
requestAnimationFrame(checkVisibilityG0045);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0045);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Plataformas de Streaming/Video TOM

Gráfica de Marcas con ApexCharts

.grafica-marcas-body_bs02 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bs02 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bs02 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bs02 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bs02 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bs02 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bs02 {
opacity: 1;
top: 0;
}

Base: 600

(function() {
const url_bs02 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bs02(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bs02() {
const el = document.querySelector('.grafica-marcas-body_bs02.hidden-obj_bs02');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bs02');
el.dataset.rendered = "true";

Papa.parse(url_bs02, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcas"]);
const columnas = Object.keys(result.data[0]).filter(k => k !== "Marcas");

const categorias = data.map(r => r["Marcas"].trim());
const series = columnas.map(col => ({
name: col,
data: data.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const chart = new ApexCharts(document.querySelector("#grafica-container_bs02"), opciones);
chart.render();
}
});
}

function checkVisibility_bs02() {
const el = document.querySelector('.grafica-marcas-body_bs02.hidden-obj_bs02');
if (el && isVisible_bs02(el)) renderGrafica_bs02();
requestAnimationFrame(checkVisibility_bs02);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bs02);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Plataformas de Streaming/Video

.body-g0046 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0046 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0046 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0046 button:hover {
background-color: #e89a3b;
}
.botones-g0046 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0046 {
display: none;
}
.activa-g0046 {
display: block;
}
.logo-dinero-g0046 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0046 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0046 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0046 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0046 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0046 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0046 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM600
Innovación98
Confianza98

Base

TOM600
Innovación111
Confianza111

function mostrarGraficaG0046(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0046').forEach(el => el.classList.remove('activa-g0046'));
document.getElementById(id).classList.add('activa-g0046');

document.querySelectorAll('.botones-g0046 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0046() {
const chartOptionsG0046 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0046, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0046-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0046-2025"), opciones).render();
}
});
}

function checkVisibilityG0046() {
const el = document.querySelector('.body-g0046.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0046();
}
requestAnimationFrame(checkVisibilityG0046);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0046);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Comida Para Mascotas (Perros y/o Gatos) TOM

Gráfica de Marcas con ApexCharts

.grafica-marcas-body_bs04 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bs04 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bs04 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bs04 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bs04 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bs04 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bs04 {
opacity: 1;
top: 0;
}

Base: 600

(function() {
const url_bs04 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bs04(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bs04() {
const el = document.querySelector('.grafica-marcas-body_bs04.hidden-obj_bs04');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bs04');
el.dataset.rendered = "true";

Papa.parse(url_bs04, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcas"]);
const columnas = Object.keys(result.data[0]).filter(k => k !== "Marcas");

const categorias = data.map(r => r["Marcas"].trim());
const series = columnas.map(col => ({
name: col,
data: data.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const chart = new ApexCharts(document.querySelector("#grafica-container_bs04"), opciones);
chart.render();
}
});
}

function checkVisibility_bs04() {
const el = document.querySelector('.grafica-marcas-body_bs04.hidden-obj_bs04');
if (el && isVisible_bs04(el)) renderGrafica_bs04();
requestAnimationFrame(checkVisibility_bs04);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bs04);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Comida Para Mascotas (Perros y/o Gatos)

.body-g0047 {
font-family: Arial, sans-serif;
margin: 0;
padding: 20px;
background: #fff;
max-width: 820px;
margin: auto;
}
.botones-g0047 {
text-align: center;
margin-bottom: 20px;
}
.botones-g0047 button {
padding: 10px 20px;
margin: 0 10px;
font-size: 14px;
cursor: pointer;
border: 1px solid #f27c25;
background-color: #fcb06b;
border-radius: 6px;
transition: background-color 0.3s, color 0.3s;
color: #fff;
}
.botones-g0047 button:hover {
background-color: #e89a3b;
}
.botones-g0047 button.activo {
background-color: #ea8522;
color: #fff;
}
.contenedor-grafica-g0047 {
display: none;
}
.activa-g0047 {
display: block;
}
.logo-dinero-g0047 {
display: flex;
justify-content: right;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.info-base-g0047 {
text-align: center;
font-weight: bold;
font-size: 12px;
color: #666;
margin-top: 10px;
}
.linea-g0047 {
height: 1px;
background-color: #ccc;
width: 180px;
margin: 6px auto 0 auto;
}
.detalle-g0047 {
display: flex;
justify-content: center;
gap: 30px;
font-size: 11px;
color: #444;
margin-top: 6px;
margin-bottom: 25px;
}
.detalle-g0047 div {
display: flex;
flex-direction: column;
align-items: center;
}
.detalle-g0047 span:first-child {
font-weight: bold;
color: #888;
font-size: 10px;
margin-bottom: 3px;
}
.detalle-g0047 span:last-child {
font-weight: 400;
color: #888;
font-size: 11px;
padding: 4px 8px;
border-radius: 4px;
}
.tom { border: 1.5px solid #5bc2f6; }
.innovacion { border: 1.5px solid #fb6c6c; }
.confianza { border: 1.5px solid #ff9553; }
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.05);
filter: brightness(1.1);
}
.hidden-obj {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj {
opacity: 1;
top: 0;
}

2025
2023

Base

TOM601
Innovación98
Confianza98

Base

TOM601
Innovación112
Confianza112

function mostrarGraficaG0047(id, boton) {
document.querySelectorAll('.contenedor-grafica-g0047').forEach(el => el.classList.remove('activa-g0047'));
document.getElementById(id).classList.add('activa-g0047');

document.querySelectorAll('.botones-g0047 button').forEach(btn => btn.classList.remove('activo'));
boton.classList.add('activo');
}

function cargarGraficasG0047() {
const chartOptionsG0047 = {
chart: {
type: 'bar',
height: 500,
animations: { enabled: true, easing: 'easeinout', speed: 300 },
toolbar: { show: false }
},
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
states: { hover: { filter: { type: 'none' } }, active: { filter: { type: 'none' } }, normal: { filter: { type: 'none' } } },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
tooltip: { y: { formatter: val => val + '%' } },
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: { position: 'top', horizontalAlign: 'center' },
stroke: { width: 0.5, colors: ['#ffffff'] }
};
/*csv2023*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

const opciones = Object.assign({}, chartOptionsG0047, {
series: [
{ name: 'TOM', data: tom },
{ name: 'Innovación', data: innovacion },
{ name: 'Confianza', data: confianza }
],
xaxis: {
categories: categorias,
labels: { rotate: -45, style: { colors: '#999999' } }
},
yaxis: {
max: 100,
labels: { formatter: val => val + '%', style: { colors: '#999999' } }
}
});

new ApexCharts(document.querySelector("#grafica-g0047-2023"), opciones).render();
}
});
/*csv2025*/
Papa.parse("https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcasb"] && r["TOM"] && r["Innovación"] && r["Confianza"]);
const categorias = data.map(r => (r["Marcasb"] || "").trim());
const tom = data.map(r => parseFloat(r["TOM"].replace('%', '').replace(',', '.')));
const innovacion = data.map(r => parseFloat(r["Innovación"].replace('%', '').replace(',', '.')));
const confianza = data.map(r => parseFloat(r["Confianza"].replace('%', '').replace(',', '.')));

new ApexCharts(document.querySelector("#grafica-g0047-2025"), opciones).render();
}
});
}

function checkVisibilityG0047() {
const el = document.querySelector('.body-g0047.hidden-obj');
if (!el) return;
const rect = el.getBoundingClientRect();
if (rect.top < window.innerHeight - 50 && !el.dataset.rendered) {
el.classList.add('visible-obj');
el.dataset.rendered = 'true';
cargarGraficasG0047();
}
requestAnimationFrame(checkVisibilityG0047);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibilityG0047);
});

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Plataformas de Compras por Internet TOM

Gráfica de Marcas con ApexCharts

.grafica-marcas-body_bs05 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bs05 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bs05 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bs05 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bs05 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bs05 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bs05 {
opacity: 1;
top: 0;
}

Base: 600

(function() {
const url_bs05 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bs05(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bs05() {
const el = document.querySelector('.grafica-marcas-body_bs05.hidden-obj_bs05');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bs05');
el.dataset.rendered = "true";

Papa.parse(url_bs05, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcas"]);
const columnas = Object.keys(result.data[0]).filter(k => k !== "Marcas");

const categorias = data.map(r => r["Marcas"].trim());
const series = columnas.map(col => ({
name: col,
data: data.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const chart = new ApexCharts(document.querySelector("#grafica-container_bs05"), opciones);
chart.render();
}
});
}

function checkVisibility_bs05() {
const el = document.querySelector('.grafica-marcas-body_bs05.hidden-obj_bs05');
if (el && isVisible_bs05(el)) renderGrafica_bs05();
requestAnimationFrame(checkVisibility_bs05);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bs05);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Plataformas de Compras por Internet

Gráfica bu04

.grafica-marcas-body_bu0404 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bu0404 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bu0404 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bu0404 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bu0404 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bu0404 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bu0404 {
opacity: 1;
top: 0;
}

Base

TOM
600

Innovación
108

Confianza
108

(function () {
const url_bu0404 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bu0404(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bu0404() {
const el = document.querySelector('.grafica-marcas-body_bu0404.hidden-obj_bu0404');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bu0404');
el.dataset.rendered = "true";

Papa.parse(url_bu0404, {
download: true,
header: true,
complete: function(result) {
const data_bu0404 = result.data.filter(r => r["Marcasb"]);
const columnas_bu0404 = Object.keys(result.data[0]).filter(k => k !== "Marcasb");

const categorias_bu0404 = data_bu0404.map(r => (r["Marcasb"] || "").trim());
const series_bu0404 = columnas_bu0404.map(col => ({
name: col,
data: data_bu0404.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const opciones_bu0404 = {
chart: {
type: 'bar',
height: 500,
animations: {
enabled: true,
easing: 'easeinout',
speed: 300
},
toolbar: { show: false }
},
series: series_bu0404,
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
xaxis: {
categories: categorias_bu0404,
labels: {
rotate: -45,
style: { colors: '#999999' }
}
},
yaxis: {
max: 100,
labels: {
formatter: val => val + '%',
style: { colors: '#999999' }
}
},
tooltip: {
y: {
formatter: val => val + '%'
}
},
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: {
position: 'top',
horizontalAlign: 'center'
},
stroke: {
width: 0.5,
colors: ['#ffffff']
}
};

const chart_bu0404 = new ApexCharts(document.querySelector("#grafica-container_bu0404"), opciones_bu0404);
chart_bu0404.render();
}
});
}

function checkVisibility_bu0404() {
const el = document.querySelector('.grafica-marcas-body_bu0404.hidden-obj_bu0404');
if (el && isVisible_bu0404(el)) renderGrafica_bu0404();
requestAnimationFrame(checkVisibility_bu0404);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bu0404);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Estaciones de Gasolina TOM

Gráfica de Marcas con ApexCharts

.grafica-marcas-body_bs06 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bs06 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bs06 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bs06 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bs06 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bs06 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bs06 {
opacity: 1;
top: 0;
}

Base: 600

(function() {
const url_bs06 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bs06(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bs06() {
const el = document.querySelector('.grafica-marcas-body_bs06.hidden-obj_bs06');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bs06');
el.dataset.rendered = "true";

Papa.parse(url_bs06, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcas"]);
const columnas = Object.keys(result.data[0]).filter(k => k !== "Marcas");

const categorias = data.map(r => r["Marcas"].trim());
const series = columnas.map(col => ({
name: col,
data: data.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const chart = new ApexCharts(document.querySelector("#grafica-container_bs06"), opciones);
chart.render();
}
});
}

function checkVisibility_bs06() {
const el = document.querySelector('.grafica-marcas-body_bs06.hidden-obj_bs06');
if (el && isVisible_bs06(el)) renderGrafica_bs06();
requestAnimationFrame(checkVisibility_bs06);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bs06);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Estaciones de Gasolina

Gráfica bu04

.grafica-marcas-body_bu05 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bu05 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bu05 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bu05 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bu05 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bu05 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bu05 {
opacity: 1;
top: 0;
}

Base

TOM
600

Innovación
120

Confianza
120

(function () {
const url_bu05 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bu05(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bu05() {
const el = document.querySelector('.grafica-marcas-body_bu05.hidden-obj_bu05');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bu05');
el.dataset.rendered = "true";

Papa.parse(url_bu05, {
download: true,
header: true,
complete: function(result) {
const data_bu05 = result.data.filter(r => r["Marcasb"]);
const columnas_bu05 = Object.keys(result.data[0]).filter(k => k !== "Marcasb");

const categorias_bu05 = data_bu05.map(r => (r["Marcasb"] || "").trim());
const series_bu05 = columnas_bu05.map(col => ({
name: col,
data: data_bu05.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const opciones_bu05 = {
chart: {
type: 'bar',
height: 500,
animations: {
enabled: true,
easing: 'easeinout',
speed: 300
},
toolbar: { show: false }
},
series: series_bu05,
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
xaxis: {
categories: categorias_bu05,
labels: {
rotate: -45,
style: { colors: '#999999' }
}
},
yaxis: {
max: 100,
labels: {
formatter: val => val + '%',
style: { colors: '#999999' }
}
},
tooltip: {
y: {
formatter: val => val + '%'
}
},
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: {
position: 'top',
horizontalAlign: 'center'
},
stroke: {
width: 0.5,
colors: ['#ffffff']
}
};

const chart_bu05 = new ApexCharts(document.querySelector("#grafica-container_bu05"), opciones_bu05);
chart_bu05.render();
}
});
}

function checkVisibility_bu05() {
const el = document.querySelector('.grafica-marcas-body_bu05.hidden-obj_bu05');
if (el && isVisible_bu05(el)) renderGrafica_bu05();
requestAnimationFrame(checkVisibility_bu05);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bu05);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Cajas de Compensación TOM

Gráfica de Marcas con ApexCharts

.grafica-marcas-body_bs07 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bs07 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bs07 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bs07 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bs07 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bs07 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bs07 {
opacity: 1;
top: 0;
}

Base: 600

(function() {
const url_bs07 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bs07(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bs07() {
const el = document.querySelector('.grafica-marcas-body_bs07.hidden-obj_bs07');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bs07');
el.dataset.rendered = "true";

Papa.parse(url_bs07, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcas"]);
const columnas = Object.keys(result.data[0]).filter(k => k !== "Marcas");

const categorias = data.map(r => r["Marcas"].trim());
const series = columnas.map(col => ({
name: col,
data: data.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const chart = new ApexCharts(document.querySelector("#grafica-container_bs07"), opciones);
chart.render();
}
});
}

function checkVisibility_bs07() {
const el = document.querySelector('.grafica-marcas-body_bs07.hidden-obj_bs07');
if (el && isVisible_bs07(el)) renderGrafica_bs07();
requestAnimationFrame(checkVisibility_bs07);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bs07);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Cajas de Compensación

Gráfica bu04

.grafica-marcas-body_bu06 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bu06 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bu06 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bu06 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bu06 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bu06 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bu06 {
opacity: 1;
top: 0;
}

Base

TOM
600

Innovación
129

Confianza
129

(function () {
const url_bu06 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bu06(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bu06() {
const el = document.querySelector('.grafica-marcas-body_bu06.hidden-obj_bu06');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bu06');
el.dataset.rendered = "true";

Papa.parse(url_bu06, {
download: true,
header: true,
complete: function(result) {
const data_bu06 = result.data.filter(r => r["Marcasb"]);
const columnas_bu06 = Object.keys(result.data[0]).filter(k => k !== "Marcasb");

const categorias_bu06 = data_bu06.map(r => (r["Marcasb"] || "").trim());
const series_bu06 = columnas_bu06.map(col => ({
name: col,
data: data_bu06.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const opciones_bu06 = {
chart: {
type: 'bar',
height: 500,
animations: {
enabled: true,
easing: 'easeinout',
speed: 300
},
toolbar: { show: false }
},
series: series_bu06,
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
xaxis: {
categories: categorias_bu06,
labels: {
rotate: -45,
style: { colors: '#999999' }
}
},
yaxis: {
max: 100,
labels: {
formatter: val => val + '%',
style: { colors: '#999999' }
}
},
tooltip: {
y: {
formatter: val => val + '%'
}
},
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: {
position: 'top',
horizontalAlign: 'center'
},
stroke: {
width: 0.5,
colors: ['#ffffff']
}
};

const chart_bu06 = new ApexCharts(document.querySelector("#grafica-container_bu06"), opciones_bu06);
chart_bu06.render();
}
});
}

function checkVisibility_bu06() {
const el = document.querySelector('.grafica-marcas-body_bu06.hidden-obj_bu06');
if (el && isVisible_bu06(el)) renderGrafica_bu06();
requestAnimationFrame(checkVisibility_bu06);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bu06);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Operadores de Apuestas TOM

Gráfica de Marcas con ApexCharts

.grafica-marcas-body_bs08 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bs08 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bs08 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bs08 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bs08 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bs08 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bs08 {
opacity: 1;
top: 0;
}

Base: 600

(function() {
const url_bs08 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bs08(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bs08() {
const el = document.querySelector('.grafica-marcas-body_bs08.hidden-obj_bs08');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bs08');
el.dataset.rendered = "true";

Papa.parse(url_bs08, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcas"]);
const columnas = Object.keys(result.data[0]).filter(k => k !== "Marcas");

const categorias = data.map(r => r["Marcas"].trim());
const series = columnas.map(col => ({
name: col,
data: data.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const chart = new ApexCharts(document.querySelector("#grafica-container_bs08"), opciones);
chart.render();
}
});
}

function checkVisibility_bs08() {
const el = document.querySelector('.grafica-marcas-body_bs08.hidden-obj_bs08');
if (el && isVisible_bs08(el)) renderGrafica_bs08();
requestAnimationFrame(checkVisibility_bs08);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bs08);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Operadores de Apuestas

Gráfica bu04

.grafica-marcas-body_bu07 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bu07 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bu07 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bu07 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bu07 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bu07 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bu07 {
opacity: 1;
top: 0;
}

Base

TOM
600

Innovación
78

Confianza
78

(function () {
const url_bu07 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bu07(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bu07() {
const el = document.querySelector('.grafica-marcas-body_bu07.hidden-obj_bu07');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bu07');
el.dataset.rendered = "true";

Papa.parse(url_bu07, {
download: true,
header: true,
complete: function(result) {
const data_bu07 = result.data.filter(r => r["Marcasb"]);
const columnas_bu07 = Object.keys(result.data[0]).filter(k => k !== "Marcasb");

const categorias_bu07 = data_bu07.map(r => (r["Marcasb"] || "").trim());
const series_bu07 = columnas_bu07.map(col => ({
name: col,
data: data_bu07.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const opciones_bu07 = {
chart: {
type: 'bar',
height: 500,
animations: {
enabled: true,
easing: 'easeinout',
speed: 300
},
toolbar: { show: false }
},
series: series_bu07,
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
xaxis: {
categories: categorias_bu07,
labels: {
rotate: -45,
style: { colors: '#999999' }
}
},
yaxis: {
max: 100,
labels: {
formatter: val => val + '%',
style: { colors: '#999999' }
}
},
tooltip: {
y: {
formatter: val => val + '%'
}
},
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: {
position: 'top',
horizontalAlign: 'center'
},
stroke: {
width: 0.5,
colors: ['#ffffff']
}
};

const chart_bu07 = new ApexCharts(document.querySelector("#grafica-container_bu07"), opciones_bu07);
chart_bu07.render();
}
});
}

function checkVisibility_bu07() {
const el = document.querySelector('.grafica-marcas-body_bu07.hidden-obj_bu07');
if (el && isVisible_bu07(el)) renderGrafica_bu07();
requestAnimationFrame(checkVisibility_bu07);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bu07);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Entidades de Medicina Prepagada TOM

Gráfica de Marcas con ApexCharts

.grafica-marcas-body_bs09 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bs09 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bs09 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bs09 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bs09 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bs09 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bs09 {
opacity: 1;
top: 0;
}

Base: 600

(function() {
const url_bs09 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bs09(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bs09() {
const el = document.querySelector('.grafica-marcas-body_bs09.hidden-obj_bs09');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bs09');
el.dataset.rendered = "true";

Papa.parse(url_bs09, {
download: true,
header: true,
complete: function(result) {
const data = result.data.filter(r => r["Marcas"]);
const columnas = Object.keys(result.data[0]).filter(k => k !== "Marcas");

const categorias = data.map(r => r["Marcas"].trim());
const series = columnas.map(col => ({
name: col,
data: data.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const chart = new ApexCharts(document.querySelector("#grafica-container_bs09"), opciones);
chart.render();
}
});
}

function checkVisibility_bs09() {
const el = document.querySelector('.grafica-marcas-body_bs09.hidden-obj_bs09');
if (el && isVisible_bs09(el)) renderGrafica_bs09();
requestAnimationFrame(checkVisibility_bs09);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bs09);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Entidades de Medicina Prepagada

Gráfica bu04

.grafica-marcas-body_bu08 {
font-family: Arial, sans-serif;
max-width: 900px;
margin: 20px auto;
padding: 10px;
}
#grafica-container_bu08 {
width: 100%;
min-height: 500px;
}
.apexcharts-bar-series .apexcharts-series path {
transition: transform 0.5s ease, stroke 0.5s ease;
transform-origin: bottom center;
}
.apexcharts-bar-series .apexcharts-series path:hover {
transform: scaleY(1.024);
stroke: #ffffff;
stroke-width: 0.25;
}
@media (max-width: 600px) {
.grafica-marcas-body_bu08 {
padding-left: 0 !important;
padding-right: 0 !important;
margin-left: 0 !important;
margin-right: 0 !important;
width: 100vw !important;
}
#grafica-container_bu08 {
margin-left: 0 !important;
margin-right: 0 !important;
padding-left: 0 !important;
padding-right: 0 !important;
}
}
.caja-logo-dinero_bu08 {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: 20px auto 0 auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_bu08 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_bu08 {
opacity: 1;
top: 0;
}

Base

TOM
600

Innovación
85

Confianza
85

(function () {
const url_bu08 = "https://docs.google.com/spreadsheets/d/e/2PACX-1vQDiSE9XNmtYWf-VulWxv78…;;

function isVisible_bu08(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_bu08() {
const el = document.querySelector('.grafica-marcas-body_bu08.hidden-obj_bu08');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_bu08');
el.dataset.rendered = "true";

Papa.parse(url_bu08, {
download: true,
header: true,
complete: function(result) {
const data_bu08 = result.data.filter(r => r["Marcasb"]);
const columnas_bu08 = Object.keys(result.data[0]).filter(k => k !== "Marcasb");

const categorias_bu08 = data_bu08.map(r => (r["Marcasb"] || "").trim());
const series_bu08 = columnas_bu08.map(col => ({
name: col,
data: data_bu08.map(r => parseFloat((r[col] || '0').replace('%', '').replace(',', '.')))
}));

const opciones_bu08 = {
chart: {
type: 'bar',
height: 500,
animations: {
enabled: true,
easing: 'easeinout',
speed: 300
},
toolbar: { show: false }
},
series: series_bu08,
colors: ['#5bc2f6', '#fb6c6c', '#ff9553'],
fill: { opacity: 1, type: 'solid' },
plotOptions: {
bar: {
horizontal: false,
columnWidth: '70%',
endingShape: 'rounded',
dataLabels: { position: 'top' }
}
},
xaxis: {
categories: categorias_bu08,
labels: {
rotate: -45,
style: { colors: '#999999' }
}
},
yaxis: {
max: 100,
labels: {
formatter: val => val + '%',
style: { colors: '#999999' }
}
},
tooltip: {
y: {
formatter: val => val + '%'
}
},
dataLabels: {
enabled: true,
formatter: val => val + '%',
offsetY: -20,
style: {
fontSize: window.innerWidth < 600 ? '8px' : '10px',
fontWeight: '300',
colors: ['#666666']
}
},
legend: {
position: 'top',
horizontalAlign: 'center'
},
stroke: {
width: 0.5,
colors: ['#ffffff']
}
};

const chart_bu08 = new ApexCharts(document.querySelector("#grafica-container_bu08"), opciones_bu08);
chart_bu08.render();
}
});
}

function checkVisibility_bu08() {
const el = document.querySelector('.grafica-marcas-body_bu08.hidden-obj_bu08');
if (el && isVisible_bu08(el)) renderGrafica_bu08();
requestAnimationFrame(checkVisibility_bu08);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_bu08);
});
})();

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Jóvenes

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

¿Cuáles son las tres (3) primeras marcas que se le vienen a la mente?

.body-graf-g01 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g01 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g01 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g01 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g01 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g01 { padding: 0; }
canvas#grafica_g01 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g01 { gap: 10px; max-width: 300px; }
.marca-item_g01 { font-size: 11px; }
.color-circulo_g01 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g01 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g01 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vTifQSjI6gMJH5bJFKyGg4R…;;
const nombresMarcas = ["Adidas", "Nike", "Coca-Cola", "Diana", "Samsung", "Iphone", "Puma"];
const colores = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile = window.innerWidth < 600;
const eventos = isMobile ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g01',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderChart() {
const el = document.querySelector('.body-graf-g01.hidden-obj_g01');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g01');
el.dataset.rendered = "true";

Papa.parse(csvUrl, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marca");

const lista = document.getElementById('marcas-lista_g01');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores[index % colores.length];
const nombre = nombresMarcas[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g01';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g01').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventos,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
boxPadding: 2,
boxWidth: 8,
boxHeight: 8,
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility() {
const el = document.querySelector('.body-graf-g01.hidden-obj_g01');
if (el && isVisible(el)) renderChart();
requestAnimationFrame(checkVisibility);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility);
});
})();

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Categoría Bebidas

El turno es para los jugosLos jugos empiezan esta vez a ser más recordados que las gaseosas. Jugos Hit con 56 por ciento en recordación lidera el top of mind en esta categoría, seguido por Del Valle con 14 por ciento. Coca-Cola pierde 22 puntos porcentuales frente a 2024, aunque con 36 por ciento sigue liderando entre las gaseosas, donde Pepsi-Cola también pierde 3 puntos y llega a 9 por ciento.Y así como los jugos, las aguas embotelladas también se recuperan y la mayoría de las marcas gana puntos porcentuales frente al año pasado. Cristal, que encabeza la categoría de aguas, gana 14 puntos y alcanza 45 por ciento en la medición.En leches líquidas es Alquería la más recordada por niños y jóvenes, con 37 por ciento. Le siguen Alpina y Colanta, y en esta oportunidad el ‘no recuerda’ cae 8 puntos porcentuales frente a 2024.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Gaseosas

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g03 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g03 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g03 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g03 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g03 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g03 { gap: 10px; max-width: 300px; }
.marca-item_g03 { font-size: 11px; }
.color-circulo_g03 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g03 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g03 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g03 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vTifQSjI6gMJH5bJFKyGg4R…;;
const colores_g03 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g03 = window.innerWidth < 600;
const eventosGrafica_g03 = isMobile_g03 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g03',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g03(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g03() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g03');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g03');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g03, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g03');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g03[index % colores_g03.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g03';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g03').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g03,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g03() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g03');
if (el && isVisible_g03(el)) renderGrafica_g03();
requestAnimationFrame(checkVisibility_g03);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g03);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Aguas Embotelladas

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g05 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g05 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g05 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g05 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g05 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g05 { gap: 10px; max-width: 300px; }
.marca-item_g05 { font-size: 11px; }
.color-circulo_g05 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g05 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g05 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g05 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vTifQSjI6gMJH5bJFKyGg4R…;;
const colores_g05 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g05 = window.innerWidth < 600;
const eventosGrafica_g05 = isMobile_g05 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g05',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g05(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g05() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g05');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g05');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g05, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g05');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g05[index % colores_g05.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g05';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g05').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g05,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g05() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g05');
if (el && isVisible_g05(el)) renderGrafica_g05();
requestAnimationFrame(checkVisibility_g05);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g05);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Jugos

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g005 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g005 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g005 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g005 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g005 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g005 { gap: 10px; max-width: 300px; }
.marca-item_g005 { font-size: 11px; }
.color-circulo_g005 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g005 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g005 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g005 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vTifQSjI6gMJH5bJFKyGg4R…;;
const colores_g005 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g005 = window.innerWidth < 600;
const eventosGrafica_g005 = isMobile_g005 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g005',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g005(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g005() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g005');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g005');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g005, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g005');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g005[index % colores_g005.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g005';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g005').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g005,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g005() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g005');
if (el && isVisible_g005(el)) renderGrafica_g005();
requestAnimationFrame(checkVisibility_g005);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g005);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Leches líquidas

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g06 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g06 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g06 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g06 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g06 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g06 { gap: 10px; max-width: 300px; }
.marca-item_g06 { font-size: 11px; }
.color-circulo_g06 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g06 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g06 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g06 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vTifQSjI6gMJH5bJFKyGg4R…;;
const colores_g06 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g06 = window.innerWidth < 600;
const eventosGrafica_g06 = isMobile_g06 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g06',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g06(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g06() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g06');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g06');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g06, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g06');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g06[index % colores_g06.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g06';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g06').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g06,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g06() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g06');
if (el && isVisible_g06(el)) renderGrafica_g06();
requestAnimationFrame(checkVisibility_g06);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g06);
});
})();

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Categoría Aseo

La más cepilladaColgate es la marca que más recuerdan niños y jóvenes en esta medición, con 84 por ciento, aunque, este año, no aparece entre las diez primeras marcas más recordadas espontáneamente, entre todas las marcas. Oral B y Fortident le siguen a la líder de cremas dentales, pero con una gran brecha. En jabones de baño es Dove la marca que lidera la lista con 7 puntos más que el año pasado, desplazando a Protex que obtuvo 22 por ciento. Y en champús, las primeras cinco marcas pierden puntos porcentuales frente al año pasado, Savital es la que lidera el top of mind, seguida por Head & Shoulders (H & S), Pantene y Johnson’s.Y a la hora de pensar en papel higiénico, Familia es la marca que más tienen presente, con 57 por ciento. Eso sí, la brecha con las demás marcas sigue creciendo: Scott (14 por ciento) y Elite (11 por ciento). El ‘no recuerda’ cae 10 puntos.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Cremas Dentales

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g07 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g07 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g07 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g07 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g07 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g07 { gap: 10px; max-width: 300px; }
.marca-item_g07 { font-size: 11px; }
.color-circulo_g07 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g07 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g07 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g07 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vTctxbt4GfDwrfQzjJ5wCA0…;;
const colores_g07 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g07 = window.innerWidth < 600;
const eventosGrafica_g07 = isMobile_g07 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g07',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g07(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g07() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g07');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g07');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g07, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g07');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g07[index % colores_g07.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g07';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g07').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g07,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g07() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g07');
if (el && isVisible_g07(el)) renderGrafica_g07();
requestAnimationFrame(checkVisibility_g07);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g07);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Jabones de Baño

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g08 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g08 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g08 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g08 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g08 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g08 { gap: 10px; max-width: 300px; }
.marca-item_g08 { font-size: 11px; }
.color-circulo_g08 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g08 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g08 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g08 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vTctxbt4GfDwrfQzjJ5wCA0…;;
const colores_g08 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g08 = window.innerWidth < 600;
const eventosGrafica_g08 = isMobile_g08 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g08',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g08(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g08() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g08');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g08');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g08, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g08');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g08[index % colores_g08.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g08';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g08').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g08,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g08() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g08');
if (el && isVisible_g08(el)) renderGrafica_g08();
requestAnimationFrame(checkVisibility_g08);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g08);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Shampoo para el Cabello

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g09 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g09 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g09 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g09 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g09 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g09 { gap: 10px; max-width: 300px; }
.marca-item_g09 { font-size: 11px; }
.color-circulo_g09 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g09 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g09 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g09 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vTctxbt4GfDwrfQzjJ5wCA0…;;
const colores_g09 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g09 = window.innerWidth < 600;
const eventosGrafica_g09 = isMobile_g09 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g09',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g09(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g09() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g09');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g09');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g09, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g09');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g09[index % colores_g09.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g09';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g09').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g09,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g09() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g09');
if (el && isVisible_g09(el)) renderGrafica_g09();
requestAnimationFrame(checkVisibility_g09);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g09);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Papel Higiénico

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g010 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g010 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g010 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g010 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g010 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g010 { gap: 10px; max-width: 300px; }
.marca-item_g010 { font-size: 11px; }
.color-circulo_g010 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g010 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g010 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g010 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vTctxbt4GfDwrfQzjJ5wCA0…;;
const colores_g010 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g010 = window.innerWidth < 600;
const eventosGrafica_g010 = isMobile_g010 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g010',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g010(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g010() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g010');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g010');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g010, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g010');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g010[index % colores_g010.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g010';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g010').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g010,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g010() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g010');
if (el && isVisible_g010(el)) renderGrafica_g010();
requestAnimationFrame(checkVisibility_g010);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g010);
});
})();

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Otras categorías, productos de consumo masivo

A todo ‘jet’La líder en esta categoría es chocolatinas Jet que obtiene el puntaje más alto, con 63 por ciento, pese a que pierde un punto frente al año pasado y es su registro más bajo en los últimos años. un espacio que sabe aprovechar Jumbo al llegar a 18 por ciento en recordación.A la hora de la salsa, Fruco es la más recordada para los niños y jóvenes, con 56 por ciento. Sin embargo, viene cayendo desde 2021, a diferencia de Bary que gana 11 puntos.En pastas, Doria registra 40 por ciento, pero le empieza a pisar los talones La Muñeca, que este año ganó 11 puntos porcentuales.Y entre las marcas de galletas, los niños y jóvenes, impulsaron a Oreo, que este año le gana en el top of mind a Festival.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Salsas de Tomate

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g011 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g011 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g011 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g011 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g011 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g011 { gap: 10px; max-width: 300px; }
.marca-item_g011 { font-size: 11px; }
.color-circulo_g011 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g011 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g011 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g011 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vR-AyqtKQYAE2h-xbizxg4h…;;
const colores_g011 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g011 = window.innerWidth < 600;
const eventosGrafica_g011 = isMobile_g011 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g011',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g011(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g011() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g011');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g011');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g011, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g011');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g011[index % colores_g011.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g011';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g011').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g011,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g011() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g011');
if (el && isVisible_g011(el)) renderGrafica_g011();
requestAnimationFrame(checkVisibility_g011);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g011);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Chocolatinas

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g012 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g012 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g012 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g012 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g012 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g012 { gap: 10px; max-width: 300px; }
.marca-item_g012 { font-size: 11px; }
.color-circulo_g012 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g012 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g012 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g012 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vR-AyqtKQYAE2h-xbizxg4h…;;
const colores_g012 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g012 = window.innerWidth < 600;
const eventosGrafica_g012 = isMobile_g012 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g012',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g012(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g012() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g012');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g012');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g012, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g012');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g012[index % colores_g012.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g012';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g012').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g012,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g012() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g012');
if (el && isVisible_g012(el)) renderGrafica_g012();
requestAnimationFrame(checkVisibility_g012);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g012);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Pastas Alimenticias

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g013 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g013 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g013 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g013 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g013 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g013 { gap: 10px; max-width: 300px; }
.marca-item_g013 { font-size: 11px; }
.color-circulo_g013 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g013 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g013 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g013 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vR-AyqtKQYAE2h-xbizxg4h…;;
const colores_g013 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g013 = window.innerWidth < 600;
const eventosGrafica_g013 = isMobile_g013 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g013',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g013(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g013() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g013');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g013');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g013, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g013');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g013[index % colores_g013.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g013';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g013').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g013,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g013() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g013');
if (el && isVisible_g013(el)) renderGrafica_g013();
requestAnimationFrame(checkVisibility_g013);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g013);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Galletas

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g014 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g014 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g014 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g014 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g014 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g014 { gap: 10px; max-width: 300px; }
.marca-item_g014 { font-size: 11px; }
.color-circulo_g014 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g014 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g014 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g014 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vR-AyqtKQYAE2h-xbizxg4h…;;
const colores_g014 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g014 = window.innerWidth < 600;
const eventosGrafica_g014 = isMobile_g014 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g014',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g014(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g014() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g014');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g014');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g014, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g014');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g014[index % colores_g014.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g014';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g014').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g014,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g014() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g014');
if (el && isVisible_g014(el)) renderGrafica_g014();
requestAnimationFrame(checkVisibility_g014);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g014);
});
})();

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Categoría Tecnología

Sigue el ajedrezEn computadores, la mente de niños y jóvenes varía y no se casan con una sola marca. Aunque Hewlett Packard (HP) sigue siendo el líder en el top of mind, pierde 8 puntos frente a 2024. Este año Samsung empata con Lenovo, y Apple se mantiene.Y en redes sociales, nuevamente Facebook lidera en la medición, aunque pierde 7 puntos porcentuales en una carrera descendente que emprendió desde 2023. Le siguen Instagram y WhatsApp con menos puntos que el año pasado, a diferencia de Tik Tok y Youtube con 8 y 5 puntos más, respectivamente.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Computadores

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g015 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g015 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g015 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g015 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g015 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g015 { gap: 10px; max-width: 300px; }
.marca-item_g015 { font-size: 11px; }
.color-circulo_g015 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g015 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g015 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g015 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQJ6lx3fsG5vCkEBGGkHfUQ…;;
const colores_g015 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g015 = window.innerWidth < 600;
const eventosGrafica_g015 = isMobile_g015 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g015',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g015(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g015() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g015');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g015');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g015, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g015');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g015[index % colores_g015.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g015';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g015').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g015,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g015() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g015');
if (el && isVisible_g015(el)) renderGrafica_g015();
requestAnimationFrame(checkVisibility_g015);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g015);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Redes Sociales

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g016 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g016 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g016 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g016 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g016 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g016 { gap: 10px; max-width: 300px; }
.marca-item_g016 { font-size: 11px; }
.color-circulo_g016 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g016 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g016 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g016 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQJ6lx3fsG5vCkEBGGkHfUQ…;;
const colores_g016 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g016 = window.innerWidth < 600;
const eventosGrafica_g016 = isMobile_g016 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g016',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g016(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g016() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g016');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g016');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g016, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g016');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g016[index % colores_g016.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g016';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g016').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g016,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g016() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g016');
if (el && isVisible_g016(el)) renderGrafica_g016();
requestAnimationFrame(checkVisibility_g016);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g016);
});
})();

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Categoría Comunicaciones

Se acercanEn telefonía celular los niños y jóvenes recuerdan más a Claro, pero con 12 puntos menos que el año pasado, mientras que Movistar gana 15 puntos y salta a 26 por ciento. En telecomunicaciones, donde se refiere a las compañías prestadoras de servicios de telefonía fija, TV e internet, Claro sigue liderando el top of mind. El ‘no recuerda’ se mantiene con 23 por ciento, y Movistar, tercera en la lista, gana 10 puntos frente a 2024. Las marcas de celulares que más tienen presente son Samsung, iPhone y Motorola, siendo la segunda la que más puntos porcentuales gana: 8 que le permite ir acortando la brecha con el ganador.Caracol, sigue liderando en el top of mind con 27 por ciento y gana 4 puntos frente a 2024. Disney llama la atención al subir de 7 a 17 por ciento, mientras que el canal RCN se mantiene con 16 por ciento.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Telefonía Celular

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g017 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g017 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g017 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g017 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g017 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g017 { gap: 10px; max-width: 300px; }
.marca-item_g017 { font-size: 11px; }
.color-circulo_g017 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g017 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g017 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g017 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ_gdcDlcOUmLAG1v9L_Sed…;;
const colores_g017 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g017 = window.innerWidth < 600;
const eventosGrafica_g017 = isMobile_g017 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g017',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g017(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g017() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g017');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g017');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g017, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g017');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g017[index % colores_g017.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g017';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g017').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g017,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g017() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g017');
if (el && isVisible_g017(el)) renderGrafica_g017();
requestAnimationFrame(checkVisibility_g017);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g017);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Telecomunicaciones

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g018 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g018 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g018 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g018 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g018 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g018 { gap: 10px; max-width: 300px; }
.marca-item_g018 { font-size: 11px; }
.color-circulo_g018 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g018 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g018 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g018 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ_gdcDlcOUmLAG1v9L_Sed…;;
const colores_g018 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g018 = window.innerWidth < 600;
const eventosGrafica_g018 = isMobile_g018 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g018',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g018(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g018() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g018');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g018');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g018, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g018');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g018[index % colores_g018.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g018';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g018').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g018,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g018() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g018');
if (el && isVisible_g018(el)) renderGrafica_g018();
requestAnimationFrame(checkVisibility_g018);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g018);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Teléfono Celular

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g019 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g019 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g019 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g019 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g019 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g019 { gap: 10px; max-width: 300px; }
.marca-item_g019 { font-size: 11px; }
.color-circulo_g019 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g019 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g019 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g019 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ_gdcDlcOUmLAG1v9L_Sed…;;
const colores_g019 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g019 = window.innerWidth < 600;
const eventosGrafica_g019 = isMobile_g019 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g019',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g019(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g019() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g019');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g019');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g019, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g019');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g019[index % colores_g019.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g019';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g019').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g019,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g019() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g019');
if (el && isVisible_g019(el)) renderGrafica_g019();
requestAnimationFrame(checkVisibility_g019);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g019);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Canales de Televisión

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g020 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g020 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g020 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g020 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g020 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g020 { gap: 10px; max-width: 300px; }
.marca-item_g020 { font-size: 11px; }
.color-circulo_g020 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g020 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g020 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g020 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vQ_gdcDlcOUmLAG1v9L_Sed…;;
const colores_g020 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g020 = window.innerWidth < 600;
const eventosGrafica_g020 = isMobile_g020 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g020',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g020(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g020() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g020');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g020');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g020, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g020');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g020[index % colores_g020.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g020';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g020').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g020,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g020() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g020');
if (el && isVisible_g020(el)) renderGrafica_g020();
requestAnimationFrame(checkVisibility_g020);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g020);
});
})();

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Categoría Sector Financiero

Bancolombia es el banco líder en el top of mind, con 38 por ciento, aunque pierde 7 puntos frente al año pasado. El ‘no recuerda’ con 16 por ciento empata con el Banco de Bogotá que gana 7 puntos porcentuales y que viene calando cada vez más en la mente de los jóvenes.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Bancos

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g021 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g021 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g021 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g021 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g021 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g021 { gap: 10px; max-width: 300px; }
.marca-item_g021 { font-size: 11px; }
.color-circulo_g021 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g021 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g021 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g021 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSs3FOPLM6fsAjahbLHauRw…;;
const colores_g021 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g021 = window.innerWidth < 600;
const eventosGrafica_g021 = isMobile_g021 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g021',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g021(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g021() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g021');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g021');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g021, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g021');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g021[index % colores_g021.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g021';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g021').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g021,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g021() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g021');
if (el && isVisible_g021(el)) renderGrafica_g021();
requestAnimationFrame(checkVisibility_g021);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g021);
});
})();

.caja-titulo3{
display: flex;
width: 100%;
justify-content: center;
}

Otras Categorías

De todo un pocoEn automóviles a la que más recuerdan es a Chevrolet y les empieza a sonar también Toyota. En aerolíneas, Avianca vuela alto, en tanto que, en los supermercados, los de ‘descuento duro’ ganan espacio, como D1 y Ara, pero no olvidan al Éxito. En comidas rápidas McDonald’s sigue siendo la líder, pero Burger King también empieza a dar buenas mordidas. En centros comerciales, aunque gana el ‘no recuerda’ sobresalen Gran Plaza, Santa Fe y Unicentro. En zapatos tenis el orden es Nike, Adidas y Puma, tres marcas que sobresalen, no solo en la categoría, sino también en el listado general de las más recordadas en toda la medición. En televisores reina Samsung, en consolas de videojuegos Xbox 360, en ropa informal Adidas, entre los cantantes colombianos que más recuerdan gana Karol G, en helados, Crem Helado, y es Rappi la que más tienen presente entre las Apps, domicilios y mercadeo.

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Automóviles

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g022 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g022 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g022 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g022 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g022 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g022 { gap: 10px; max-width: 300px; }
.marca-item_g022 { font-size: 11px; }
.color-circulo_g022 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g022 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g022 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g022 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g022 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g022 = window.innerWidth < 600;
const eventosGrafica_g022 = isMobile_g022 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g022',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g022(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g022() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g022');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g022');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g022, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g022');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g022[index % colores_g022.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g022';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g022').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g022,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g022() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g022');
if (el && isVisible_g022(el)) renderGrafica_g022();
requestAnimationFrame(checkVisibility_g022);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g022);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Aerolínea

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g023 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g023 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g023 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g023 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g023 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g023 { gap: 10px; max-width: 300px; }
.marca-item_g023 { font-size: 11px; }
.color-circulo_g023 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g023 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g023 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g023 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g023 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g023 = window.innerWidth < 600;
const eventosGrafica_g023 = isMobile_g023 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g023',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g023(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g023() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g023');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g023');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g023, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g023');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g023[index % colores_g023.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g023';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g023').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g023,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g023() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g023');
if (el && isVisible_g023(el)) renderGrafica_g023();
requestAnimationFrame(checkVisibility_g023);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g023);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Supermercados

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g024 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g024 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g024 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g024 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g024 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g024 { gap: 10px; max-width: 300px; }
.marca-item_g024 { font-size: 11px; }
.color-circulo_g024 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g024 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g024 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g024 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g024 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g024 = window.innerWidth < 600;
const eventosGrafica_g024 = isMobile_g024 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g024',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g024(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g024() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g024');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g024');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g024, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g024');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g024[index % colores_g024.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g024';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g024').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g024,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g024() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g024');
if (el && isVisible_g024(el)) renderGrafica_g024();
requestAnimationFrame(checkVisibility_g024);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g024);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Comida Rápida

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g025 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g025 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g025 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g025 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g025 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g025 { gap: 10px; max-width: 300px; }
.marca-item_g025 { font-size: 11px; }
.color-circulo_g025 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g025 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g025 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g025 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g025 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g025 = window.innerWidth < 600;
const eventosGrafica_g025 = isMobile_g025 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g025',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g025(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g025() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g025');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g025');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g025, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g025');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g025[index % colores_g025.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g025';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g025').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g025,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g025() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g025');
if (el && isVisible_g025(el)) renderGrafica_g025();
requestAnimationFrame(checkVisibility_g025);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g025);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Centros Comerciales

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g026 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g026 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g026 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g026 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g026 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g026 { gap: 10px; max-width: 300px; }
.marca-item_g026 { font-size: 11px; }
.color-circulo_g026 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g026 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g026 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g026 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g026 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g026 = window.innerWidth < 600;
const eventosGrafica_g026 = isMobile_g026 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g026',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g026(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g026() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g026');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g026');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g026, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g026');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g026[index % colores_g026.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g026';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g026').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g026,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g026() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g026');
if (el && isVisible_g026(el)) renderGrafica_g026();
requestAnimationFrame(checkVisibility_g026);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g026);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Zapatos - Tenis

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g027 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g027 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g027 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g027 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g027 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g027 { gap: 10px; max-width: 300px; }
.marca-item_g027 { font-size: 11px; }
.color-circulo_g027 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g027 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g027 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g027 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g027 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g027 = window.innerWidth < 600;
const eventosGrafica_g027 = isMobile_g027 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g027',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g027(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g027() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g027');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g027');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g027, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g027');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g027[index % colores_g027.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g027';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g027').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g027,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g027() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g027');
if (el && isVisible_g027(el)) renderGrafica_g027();
requestAnimationFrame(checkVisibility_g027);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g027);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Televisores

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g028 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g028 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g028 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g028 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g028 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g028 { gap: 10px; max-width: 300px; }
.marca-item_g028 { font-size: 11px; }
.color-circulo_g028 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g028 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g028 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g028 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g028 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g028 = window.innerWidth < 600;
const eventosGrafica_g028 = isMobile_g028 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g028',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g028(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g028() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g028');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g028');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g028, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g028');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g028[index % colores_g028.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g028';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g028').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g028,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g028() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g028');
if (el && isVisible_g028(el)) renderGrafica_g028();
requestAnimationFrame(checkVisibility_g028);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g028);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Consolas de Videojuegos

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g029 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g029 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g029 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g029 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g029 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g029 { gap: 10px; max-width: 300px; }
.marca-item_g029 { font-size: 11px; }
.color-circulo_g029 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g029 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g029 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g029 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g029 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g029 = window.innerWidth < 600;
const eventosGrafica_g029 = isMobile_g029 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g029',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g029(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g029() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g029');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g029');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g029, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g029');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g029[index % colores_g029.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g029';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g029').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g029,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g029() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g029');
if (el && isVisible_g029(el)) renderGrafica_g029();
requestAnimationFrame(checkVisibility_g029);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g029);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Ropa Informal

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g030 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g030 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g030 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g030 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g030 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g030 { gap: 10px; max-width: 300px; }
.marca-item_g030 { font-size: 11px; }
.color-circulo_g030 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g030 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g030 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g030 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g030 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g030 = window.innerWidth < 600;
const eventosGrafica_g030 = isMobile_g030 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g030',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g030(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g030() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g030');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g030');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g030, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g030');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g030[index % colores_g030.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g030';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g030').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g030,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g030() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g030');
if (el && isVisible_g030(el)) renderGrafica_g030();
requestAnimationFrame(checkVisibility_g030);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g030);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Cantantes Colombianos

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g031 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g031 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g031 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g031 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g031 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g031 { gap: 10px; max-width: 300px; }
.marca-item_g031 { font-size: 11px; }
.color-circulo_g031 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g031 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g031 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g031 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g031 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g031 = window.innerWidth < 600;
const eventosGrafica_g031 = isMobile_g031 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g031',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g031(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g031() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g031');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g031');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g031, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g031');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g031[index % colores_g031.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g031';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g031').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g031,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g031() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g031');
if (el && isVisible_g031(el)) renderGrafica_g031();
requestAnimationFrame(checkVisibility_g031);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g031);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

Helados

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g032 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g032 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g032 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g032 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g032 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g032 { gap: 10px; max-width: 300px; }
.marca-item_g032 { font-size: 11px; }
.color-circulo_g032 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
}
.hidden-obj_g032 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g032 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g032 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g032 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g032 = window.innerWidth < 600;
const eventosGrafica_g032 = isMobile_g032 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g032',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g032(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g032() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g032');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g032');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g032, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g032');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g032[index % colores_g032.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g032';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g032').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g032,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g032() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g032');
if (el && isVisible_g032(el)) renderGrafica_g032();
requestAnimationFrame(checkVisibility_g032);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g032);
});
})();

.caja-titulo2{
display: flex;
width: 100%;
justify-content: center;
}

.titulo2{
font-family: 'SemanaSerif-BoldItalic';
font-weight: 400;
font-style: normal;
font-size: 29px;
text-align: center;
line-height: 32px;
color: #eb5c2e;
}
.caja-blanca{
width: 31px;
height: 8px;
position: absolute;
top: 48px;
background-color:white;
z-index: 1;
}
@media(max-width: 768px){
.titulo2{
font-size: 27px;
}
.mov-linea{
top: 80px;
}
}

APP Domicilios y Mercado

.body-graf-g03 {
font-family: Arial, sans-serif;
max-width: 820px;
margin: 10px auto;
padding: 20px;
box-sizing: border-box;
}
canvas#grafica_g033 {
width: 100% !important;
height: 500px !important;
display: block;
margin: 0 auto;
}
#marcas-lista_g033 {
display: flex;
flex-wrap: wrap;
justify-content: center;
margin-top: 10px;
gap: 20px;
max-width: 800px;
margin: auto;
}
.marca-item_g033 {
display: flex;
align-items: center;
font-size: 13px;
color: #4C4C4C;
}
.color-circulo_g033 {
width: 9px;
height: 9px;
background-color: grey;
border-radius: 2px;
margin-right: 5px;
}
@media (max-width: 600px) {
.body-graf-g03 { padding: 0; }
canvas#grafica_g033 {
width: 100vw !important;
height: 400px !important;
max-height: 500px;
}
#marcas-lista_g033 { gap: 10px; max-width: 300px; }
.marca-item_g033 { font-size: 11px; }
.color-circulo_g033 {
width: 8px;
height: 8px;
margin-right: 3px;
}
}
.caja-logo-dinero {
display: flex;
position: relative;
justify-content: right;
width: 100%;
max-width: 750px;
margin: auto;
height: 50px;
border-top: 0.8px solid #E9E9EA;
margin-bottom: 40px;
}
.hidden-obj_g033 {
opacity: 0;
position: relative;
top: 40px;
transition: opacity 0.6s ease-out 0.3s, top 0.6s ease-out 0.3s;
}
.visible-obj_g033 {
opacity: 1;
top: 0;
}

Base: 400

(function () {
const csvUrl_g033 = 'https://docs.google.com/spreadsheets/d/e/2PACX-1vSG4tGhatLUMw7jTRtQaRQh…;;
const colores_g033 = ['#000000', '#2CB0FB', '#DB1212', '#FC8535', '#3366CC', '#6FD82B', '#990099', '#FFCC00', '#2C6593', '#660066', '#339966', '#003399'];
const isMobile_g033 = window.innerWidth < 600;
const eventosGrafica_g033 = isMobile_g033 ? ['click'] : ['mousemove', 'click'];

Chart.register({
id: 'crosshairLine_g033',
afterDraw(chart) {
if (chart.tooltip._active && chart.tooltip._active.length) {
const ctx = chart.ctx;
ctx.save();
const activePoint = chart.tooltip._active[0];
ctx.beginPath();
ctx.moveTo(activePoint.element.x, chart.chartArea.top);
ctx.lineTo(activePoint.element.x, chart.chartArea.bottom);
ctx.lineWidth = 1;
ctx.strokeStyle = '#4F4F4F';
ctx.stroke();
ctx.restore();
}
}
});

function isVisible_g033(el) {
const rect = el.getBoundingClientRect();
return rect.top < window.innerHeight - 50;
}

function renderGrafica_g033() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g033');
if (!el || el.dataset.rendered) return;
el.classList.add('visible-obj_g033');
el.dataset.rendered = "true";

Papa.parse(csvUrl_g033, {
download: true,
header: true,
dynamicTyping: true,
skipEmptyLines: true,
complete: function(results) {
const data = results.data.filter(row => row && Object.keys(row).length > 1);
const columnas = Object.keys(data[0]).filter(c => c !== "Marcas");
const nombres = data.map(row => (row["Marcas"] || "").trim());

const lista = document.getElementById('marcas-lista_g033');
lista.innerHTML = "";

const datasets = data.map((row, index) => {
const color = colores_g033[index % colores_g033.length];
const nombre = nombres[index] || `Marca ${index+1}`;

const marcaDiv = document.createElement('div');
marcaDiv.className = 'marca-item_g033';
marcaDiv.innerHTML = ` ${nombre}`;
lista.appendChild(marcaDiv);

return {
label: nombre,
data: columnas.map(col => row[col]),
fill: false,
borderColor: color,
backgroundColor: color,
pointBackgroundColor: color,
pointBorderColor: color,
tension: 0.4
};
});

const ctx = document.getElementById('grafica_g033').getContext('2d');

new Chart(ctx, {
type: 'line',
data: { labels: columnas, datasets: datasets },
options: {
responsive: true,
maintainAspectRatio: false,
events: eventosGrafica_g033,
layout: { padding: { left: 10, right: 10, top: 20, bottom: 10 } },
interaction: { mode: 'index', intersect: false, axis: 'x' },
plugins: {
legend: { display: false },
tooltip: {
enabled: true,
mode: 'index',
intersect: false,
backgroundColor: 'rgba(255,255,255,0.9)',
borderColor: '#A0A0A0',
borderWidth: 1,
titleColor: '#2D2D2D',
titleFont: { size: 16 },
bodyColor: '#2D2D2D',
callbacks: {
label: ctx => `${ctx.dataset.label}: ${ctx.formattedValue}%`,
labelPointStyle: () => ({ pointStyle: 'rect', rotation: 0 })
}
}
},
elements: {
line: { borderWidth: ctx.canvas.clientWidth < 600 ? 0.5 : 1 },
point: {
radius: ctx.canvas.clientWidth < 600 ? 0.75 : 1,
hoverRadius: ctx.canvas.clientWidth < 600 ? 2.5 : 3,
borderWidth: 1
}
},
scales: {
y: {
beginAtZero: true,
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 }),
callback: value => value + '%'
}
},
x: {
grid: {
display: true,
drawOnChartArea: true,
drawTicks: false,
color: ctx => ctx.tick ? '#f7f7f7' : 'transparent',
lineWidth: 1
},
ticks: {
padding: 5,
color: '#939393',
font: ctx => ({ size: ctx.chart.width < 600 ? 8 : 12 })
}
}
}
}
});
}
});
}

function checkVisibility_g033() {
const el = document.querySelector('.body-graf-g03.hidden-obj_g033');
if (el && isVisible_g033(el)) renderGrafica_g033();
requestAnimationFrame(checkVisibility_g033);
}

document.addEventListener("DOMContentLoaded", () => {
requestAnimationFrame(checkVisibility_g033);
});
})();

.caja-todo-gif{
width: 100%;
display: flex;
justify-content: center;
margin: 10px 0;
}
.linea-sep{
transform: translateX(171px);
margin-top: 99px;
position: absolute;
height: 2px;
width: 400px;
background: #f29100;
}
.linea-sep2{
transform: translateX(-171px);
margin-top: 99px;
position: absolute;
height: 2px;
width: 130px;
background: #f29100;
}
.caja-gif img{
-webkit-box-shadow: 3px 4px 21px -3px rgba(104,86,62,0.29);
-moz-box-shadow: 3px 4px 21px -3px rgba(104,86,62,0.29);
box-shadow: 3px 4px 21px -3px rgba(104,86,62,0.29);
max-width: 730px;
max-height: 70px;
width: 100%;
z-index: 1;
}
@media (max-width: 768px){
.linea-sep{
transform: translateX(148px);
margin-top: 99px;
position: absolute;
height: 2px;
width: 97px;
margin-right: 0;
background: #f29100;
}
.linea-sep2{
transform: translateX(-148px);
margin-top: 99px;
position: absolute;
height: 2px;
width: 97px;
margin-left: 0;
background: #f29100;
}
.caja-gif img{
max-width: 220px;
max-height: 70px;
}
}

Medio

Semana

Escrito por

Jose Barrera

link externo

Ranking Top of Mind 2025: Estas son las marcas más recordadas en el país